On the web, "stuff" is constantly facing death. Google is dying, Facebook is dying, Twitter is dying, SEO is dying, and the list goes on. Recently, there's been an up-tick in the rise of social media and the death of search theme. But the death of SEO is certainly nothing new (About 30,100,000 results). Over […]
What are your web marketing goals? Ranking for keywords? Building links? "Hits" to your website? I hope not. Your web marketing goals, at least in part, should be about motivating the people you want for clients to contact, hire and pay you. This should be obvious. And yet, many attorneys don't even have systems in […]
Let's get right into it. Here's an RCS SEO marketing idea. Standing for SEO-mething What do you stand for? Who else stands for this? Some lawyers went to law school to help people, others for social change. If you're one of those types, there are probably some causes that you're passionate about. You might even […]
If you're a lawyer, you should know something about persuasion. In fact, it's essential to your job. You persuade judges. You persuade jurors. You persuade other lawyers. You persuade your clients. And you persuade potential clients to hire you. And one of the best ways to persuade is through story. Storytelling has been around longer […]
There can be a lot of steps between someone searching for you and retaining you. Whether their search begins with people they know or search engines, several dominoes must fall in sequence to continue a potential client on the path to becoming a paying client. The Search Most people still begin their search for a […]
Have you heard? Content is king. Just write great content. If you write it, they will come. But what do these mean? What's the best word? What's the best sentence? Paragraph? Book? There's little doubt that one-hundred people will have one-hundred different opinions. And this is really true for any content. Including, of course, web […]
Despite all of the different ways that a lawyer can communicate with the public, lawyer websites continue to play an important role. Both as a means for distributing information, as well as, marketing, websites should be at or near the core of your web presence. But just as other forms of communication, lawyer websites must […]
Many major SEO publications suggest that we're on the verge of a Penguin 2.0 update. Many of us are still hoping that this is the "big one" that knocks down some of the most common link spam techniques used by lawyers across the web. While the first penguin update undoubtedly "shook things up," as evidence […]
Do you monitor the web analytics for your law firm? What dashboards have you created? Here are some thoughts on creating actionable SEO dashboards in Google Analytics that will better help you understand the meaningful traffic to your site(s) and blog(s).
When people talk about SEO, the conversation usually involves keywords, HTML tags, site architecture, links, content, social sharing, etc. But did you know that what you do offline can have a significant impact on your visibility in search? You see, part of what search engines want to do is to mirror the real world. When […]
