Don't walk toward the social media SEO light. Links are still important. Have you heard? Social is the new SEO. Get your pages "tweeted," "liked," and shared and they'll rank prominently in search engines. Even Moz proved it! Seems that there has recently been an uptick in "social media experts" who are peddling this tripe. […]
What is a good 40 yard dash time for your law firm website? A question was recently posed by a smart lawyer on a listserv: Anyone have “industry standards” to compare our own numbers to ?? w/o knowing what a good time in the 40 yrd dash is, any numbers are gibberish to me…. For: […]
In this post you'll learn how to identify pages on your site that fail to earn clicks and what to do about them. If you're an experienced SEO, you probably won't gain much from this post. If you're a lawyer or a law firm marketing manager who "handles the SEO" at your firm, you should […]
Yesterday I wrote that I like to crawl authority sites for external links. Some of you wondered how to do that. There a bunch a of ways to do this. This is one way. What is an authority site? Since we are trying to identify high-quality, authoritative sites for SEO, we turn to Google: Of […]
While every law firm's SEO campaign is slightly different, here are three things I usually do when planning a new campaign. Check Existing Back Links First, I check the client's existing back links. This helps me get a sense of whether or not there might be some "link issues" (i.e. excessive spammy links that could […]
Looking for marketing ideas for your law firm? You should be. In this "round-up" I've gathered some of my favorite tips from around the web. Disclaimer, some of them were written by yours truly (which might explain my partiality toward them). Have some favorite legal posts, articles, resources or quotes? Share 'em in the comments […]
Does your law firm's SEO marketing include submitting to article directories? I recommend that you cease and desist. A very long time ago, in an internet very far away... 2007... Article directories ranked as one of the most popular ways to attract visitors and earn links online. And this technique largely worked. Businesses could expect […]
#3 Assume everything that you put online is public and permanent. This is another one from our 100 online legal marketing tips redux series. Maybe tattoos aren't that permanent anymore. Sitting at your desktop or tapping away on your smartphone can feel like a private activity. But we all know that what we push into […]
"Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking “guest post outsourcing” and writing articles about “how […]
When you think about SEO, what comes to mind? Spam? Tricking Google? Keywords? Links? What about index status? Crawl errors? Crawl stats? Pages speed? Not nearly as many SEOs seems to be talking about technical SEO as are talking about the more mainstream "marketing SEO." I'm not here to to diminish the importance of what […]
