One way you can tell whether what you are publishing online is resonating with your audience is whether or not they are linking to it. Lawyers often ask us how they can tell whether their SEO strategies "are working." Ultimately, it comes down to whether you are earning meaningful attention from organic search that is […]
What can lawyers learn about their potential clients' local search behavior from Google's latest study? You don't need to be a search scientist to know that people search for local businesses online. In fact, you probably know this from personal experience. In an effort to better understand consumer local search behavior, Google recently conducted, and […]
You should already know that: Rankings don’t necessarily translate to traffic, which doesn’t necessarily translate to inquiries, which don’t necessarily translate into new clients. Nonetheless, understanding how these metrics can work in concert is your best chance of answering the question: Is this working? Rankings Let me make this easy for you: Don't focus on […]
Think people don't trust online reviews? Don't be so sure. Last week, I had the honor of sharing a stage with Nifty Law President Mike Ramsey. Mike is one of a very few people I would trust to market my own law practice online. The image at the top of this post comes from the […]
In the web's transition from strings to things, it won't just be entities that become important, but how these entities interact. Schema actions support is part of the very beginning of understanding these interactions. Schema.org recently announced the addition of actions: Today, we are excited to start the next chapter of schema.org and structured data […]
The time it takes to "get results" from web marketing depends on the type of web marketing we're talking about. Even then, the execution matters. For many of you, this post will spend too many words to state the obvious: Getting clients to your law firm from the web in a profitable and professional way […]
Most lawyers know that referrals are among the best sources of new business. On the other hand, most don't recognize the interplay between referrals, social media and search. In 2 Lawyers, 12 Referrals: The Story Of Brian And Steve, attorney Lee Rosen reminds us that strong referral pipelines are built on lunches, some smiles and […]
As reported by Barry Schwartz at Search Engine Roundtable: Google has quietly added a line to the rich snippets - organizational help document saying they now support "any of its sub-types." For search geeks, this is exciting news. We've been eagerly anticipating additional schema support for some time: Helping Search Engines Understand Your Website Standing […]
People keep trying to convince me that I need to be online because that's where my clients are. I'm not buying it. No one really uses the internet to research their legal issues, ask legal questions and find lawyers. And even if they were, these people don't have money to pay me for my services […]
Love them or hate them, review sites are here to stay. But don't take my word for it: Avvocating 2012 Keynote by Rich Barton from Avvo But you don't have to be Rich Barton to recognize how consumer review sites are changing the way we research products and services. Your potential clients expect to be […]
