Referrals aren't free. Meeting for ☕ or 🥃 Not free. Networking 🍽 Not free. ✈️ for conference Not free. Your ⏱ Not free. Yet when I look at your cost per acquisition reports, all your referral clients are marked $0. 🤔
Referrals aren't free. Meeting for ☕ or 🥃 Not free. Networking 🍽 Not free. ✈️ for conference Not free. Your ⏱ Not free. Yet when I look at your cost per acquisition reports, all your referral clients are marked $0. 🤔
We used Google Consumer Surveys to ask:If you thought you needed a lawyer, how would you find one? We left the survey response open-ended. That means respondents could type whatever they wanted as a response. We received 5,001 responses. Google aggregates synonymous responses. The top two responses: Google (17.2%) Internet (11.7%) As it was an […]
People who click on your ads don't always hire you directly. Instead, many legal services consumers begin a client journey that ultimately leads to an offline client retainer, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in […]
This is one of those questions that comes up from time to time. It's a terrible question on so many levels, but since it gets asked so much, I figured I'd take a stab at sharing my perspective. The main reason that it's a terrible question is that it presumes a binary answer. Either yes […]
As marketers, we spend a lot of time talking about branding and positioning. I'm not going to go deep on each of those here, but I wanted to share a few ideas about how we think of these concepts for our own business. First, I am a big fan of David C. Baker's work, particularly, […]
This is a bit of a throwback post, but my conversation with BluShark Digital's Seth Price on local SEO still has relevance today. I have published the transcript below but wanted to call out a few conversation points. First is the fact that 15% of the searches every single day have never been typed into […]
I'm not big on obsessing over every change Google makes. However, Google's recent "Vicinity Update" seems to be having a significant impact on law firm search results. Joy Hawkins has covered the update really well here and here, so I'm not going to regurgitate everything she's posted. You should also check Bright Local's Vicinity post. […]
To many of you, this post will seem so unnecessary (probably like a lot of my posts). Unfortunately, way too many people still don't go deep enough in understanding traffic. You've probably seen the vague traffic charts floating around the web, followed by the obligatory hand claps and fire emoji. So, before your agency folks […]
Happy New Year! Wondering what you should prioritize in 2022? I have no idea. However, I can tell you what a lot of law firms I've reviewed should be prioritizing. Here they are: Here are some additional thoughts on a few of these. Responsiveness to questions From my experience, "responsiveness" should likely be a top […]
Lawyers learn very early in their education the issues relating to conflicts of interest. In fact, at least four the ABA Model Rules of Professional Conduct refer to "conflicts" expressly in their title: Put simply, lawyers are particularly aware of the dangers of conflicts. However, when it comes to hiring a law firm SEO agency, […]
