In order to get more website traffic, potential client leads, and revenue, more and more law firms are resorting to search marketing. These strategies are best implemented by law firm SEO (search engine optimization) companies. What is search engine optimization, though?
You have probably heard of search engine optimization (most likely from an unsolicited email or phone call) at some time but do not have a clue what it really is. By definition, SEO is using the internet to market your business. To be successful, it takes a combination of technical and marketing strategies and skills. In a nutshell, it's all about making websites appeal to search engines. It starts with figuring out the right keywords for your specific practice, and then building authority to your site for those keywords.
The need for a good law firm SEO company cannot be questioned. However world of link building, search engine marketing, search engine positioning, red hat, white hat, search engine spiders, and the like is downright foreign to most lawyers. Because law firm SEO requires a particular skill set and a lot of commitment, it is crucial for lawyers to entrust their law firm's search engine efforts to a reputable search engine optimization company.
While some law firms are opting to have in-house search engine optimization efforts, typically this is only effective if the firm's information technology people are full-time SEO experts as well. If not, the firm's website will probably not compete well against those law firms that have retained full service law firm SEO consultants.
If your firm's website "looks good" but doesn't have a strong search profile, you are probably wasting a lot of good money. Most likely, you are better off investing your money with a law firm SEO consultant with the knowledge both on marketing a law firm and the technical knowledge of how search engines rank websites. Before hiring a law firm SEO firm, learn enough to make sure that they don't plan on violating any of the search engine protocols. Failure to observe SEO best practice might cause your law firm website to be penalized by search engines.
When you decide to retain the services of a law firm seo consultant, you need to consider many factors. Primarily, you need to be sure they are willing to tailor their services for your budget and marketing goals. Second you need law firm seo services that are always willing to implement new strategies, techniques, and ideas. The landscape of a search engine is constantly evolving and you need law firm SEO providers that understand this key point.
Here's a recent Google SERP for "๐๐ต๐ผ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฐ๐ฎ๐ฟ ๐ฎ๐ฐ๐ฐ๐ถ๐ฑ๐ฒ๐ป๐ ๐น๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ป ๐ฝ๐ต๐ถ๐น๐ฎ๐ฑ๐ฒ๐น๐ฝ๐ต๐ถ๐ฎ." Ads? โLSAs? โLocal Pack? โLinks? โ ๐ท AI Overview? โ 6 firms listed. Only one tiny ๐. Click the ๐ฆ๐ต๐ผ๐ ๐บ๐ผ๐ฟ๐ฒ button? ๐ฌ๐ผ๐ ๐ด๐ฒ๐: Here's a more detailed look at some of these firms: THE PEARCE LAW FIRM, P.C.Edith Pearce, […]
On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local Service Ads Additional Terms Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to […]
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But hereโs the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: โข PPC Ads โข SEO Rankings โข Lead Generation Very few want to talk: โข Brand โข Trust & Recognition โข Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]
I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
If youโve spent any time on LinkedIn, youโve likely seen posts from law firm SEO experts showing off charts with an โup and to the rightโ trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And itโs not just the agencies celebratingโ๐น๐ฎ๐ ๐ณ๐ถ๐ฟ๐บ๐ ๐๐ต๐ฎ๐ ๐ต๐ฎ๐๐ฒ ๐ต๐ถ๐ฟ๐ฒ๐ฑ ๐๐ต๐ฒ๐บ […]
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
Good points. It takes commitment and there are no shortcuts for a good SEO strategy.