In order to get more website traffic, potential client leads, and revenue, more and more law firms are resorting to search marketing. These strategies are best implemented by law firm SEO (search engine optimization) companies. What is search engine optimization, though?
You have probably heard of search engine optimization (most likely from an unsolicited email or phone call) at some time but do not have a clue what it really is. By definition, SEO is using the internet to market your business. To be successful, it takes a combination of technical and marketing strategies and skills. In a nutshell, it's all about making websites appeal to search engines. It starts with figuring out the right keywords for your specific practice, and then building authority to your site for those keywords.
The need for a good law firm SEO company cannot be questioned. However world of link building, search engine marketing, search engine positioning, red hat, white hat, search engine spiders, and the like is downright foreign to most lawyers. Because law firm SEO requires a particular skill set and a lot of commitment, it is crucial for lawyers to entrust their law firm's search engine efforts to a reputable search engine optimization company.
While some law firms are opting to have in-house search engine optimization efforts, typically this is only effective if the firm's information technology people are full-time SEO experts as well. If not, the firm's website will probably not compete well against those law firms that have retained full service law firm SEO consultants.
If your firm's website "looks good" but doesn't have a strong search profile, you are probably wasting a lot of good money. Most likely, you are better off investing your money with a law firm SEO consultant with the knowledge both on marketing a law firm and the technical knowledge of how search engines rank websites. Before hiring a law firm SEO firm, learn enough to make sure that they don't plan on violating any of the search engine protocols. Failure to observe SEO best practice might cause your law firm website to be penalized by search engines.
When you decide to retain the services of a law firm seo consultant, you need to consider many factors. Primarily, you need to be sure they are willing to tailor their services for your budget and marketing goals. Second you need law firm seo services that are always willing to implement new strategies, techniques, and ideas. The landscape of a search engine is constantly evolving and you need law firm SEO providers that understand this key point.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]
Good points. It takes commitment and there are no shortcuts for a good SEO strategy.