Today we are excited to publish our first post in a 7 part series on law firm internet marketing. Please check back as we will be posting the remaining 6 parts over the course of the next week.
The cornerstone of marketing your law firm online is your firm’s website and/or blog. Historically, law firms have paid top-dollar for expensive custom websites. While a custom website may be the right option for some firms, more often than not, purchasing a custom website will cost much more than it is worth. So, what’s the right price for a law firm website? Unfortunately, that really depends.
The truth is that there are many additional factors that need to be considered beyond design elements. Site architecture, ease of use, and ownership issues need to be taken into account from the very beginning of the process.
Here are some things to think about when you are considering purchasing a new law firm website:
- Can you add new content?
- Search engine friendly site architecture.
- Is your site built for converting visitors into clients?
- Who owns your website?
We believe that, while it is essential for your website to have a professional look and feel, the majority of your web marketing investment should be on the things that help it get found online. These include search engine optimization (growing your site’s search engine visibility), content development, and conversion optimization (turning more visitors to your site into actionable potential client leads).
That is not to say that you can simply put up a static website and call it a day. When it comes to balancing professionalism, control, ease of use, and price, we continue to support law firm websites built on WordPress.
Check out the rest of the posts in the series:
Law Firm Internet Marketing Series Part 2 of 7: Search Engine Optimization
Law Firm Internet Marketing Series Part 3 of 7: Content Production
Law Firm Internet Marketing Series Part 4 of 7: Paid Search Advertising
Law Firm Internet Marketing Series Part 5 of 7: Online Legal Directories
Law Firm Internet Marketing Series Part 6 of 7: Pay-Per-Lead Marketing & Content Distribution
Law Firm Internet Marketing Series Part 7 of 7: Social Media Marketing