Trying to decide whether to start blogging? Veteran attorney blogger looking for tips? Here are a few legal blog tips for attorneys from attorneys:
- Who's in your professional network? Are they online? Are you interacting with them online? Leveraging your network is the starting place for getting your blog attention. Don't know anyone in your network who is online? Get to know some attorneys who blog: ABA Journal Blawg 100
Lawyerist also has some great posts on blogging and legal marketing more generally. Here are some that I think are especially helpful:
Has this happened to you? You hire someone to build a website for your law firm. As part of the agreement, the website company insists that you include a sitewide footer link to their company's website. Don't do it. It’s common practice for web developers and marketing agencies to include a link to their own […]
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
Great tips and links for "blawgers" -- thank you. I agree with your advice toward the end, "let 'you' come through in your writing." I'd also emphasize the importance of truly wanting to write, and writing to a niche or specialty. I recently served on a couple of different panels about law blogs; if your readers are interested, here are my blog posts with tips from those panel discussions:
[links removed]
thanks again,
Morgan
Thanks for the comment. I'll definitely check out the tips at your blog.