Do we really still need to answer this question? If you haven't yet downloaded it, go get the Clio Legal Trends Report. At first glance, you might conclude, as some have: The overwhelming majority of legal services consumers don't use social media to find a lawyer. You'd be wrong. Okay, only about 5% of respondents […]
Last week, in their infinite wisdom, The Keyword announced that they're, Understanding searches better than ever before: Last year, we introduced and open-sourced a neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers, or as we call it--BERT, for short. This technology enables anyone to train their own state-of-the-art […]
Over at SearchEngineLand, Jessica Bowman recently asked: Should you do 100% of your SEO in-house? You should go read her article. She provides a lot of good recommendations, many or which, have specific applicability to law firms. The question of "in-house" versus "outsourced" law firm SEO frequently crops-up in lawyer communities. For the most part, […]
Personal Injury Lawyer SEO is Competitive At the risk of stating the obvious, personal injury is one of the most competitive search engine optimization (SEO) practice areas. With the potential for big fees, comes fierce competition. It might be time to ask yourself whether your firm's SEO agency is up to the task. This post will […]
If you came here to see a list of the best law firm SEO companies, let me disappoint you now. If you're interested in learning how to make informed decision about hiring a law firm SEO agency, stay with me. Why "Best Law Firm SEO Company Lists" Stink I've shared some my thoughts on "Top […]
Today, Google announced plans to introduce algorithmic updates to reviews in rich results. Their stated purpose is to make review rich results more helpful. Review snippet spam has been a big problem for some time. This has been a particularly thorny issue in legal SEO. While I welcome changes that make reviews more helpful and […]
As reported by Jennifer Slegg at The SEM Post: We have a brand new version of the Google Quality Rater Guidelines, and there are quite a few updates in several areas, namely news content, YMYL and EAT. This is the first update to the guidelines since the Spring, and Google is definitely focusing on some […]
Yesterday, Google announced two new link attributes: rel="sponsored": Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements. rel="ugc": UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum […]
As I’m writing this, Rand just published Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs over at SparkToro. There are some interesting insights with respect to how SEOs view ranking factors, and more specifically, content and link building. Nonetheless, I stand by my statement: meh, links. In my view, high-quality local law firm link […]
When you see spikes in traffic to your law firm's website as reported by Google Analytics data, I suggest you pause to corroborate the data with other sources. The same is true for Google My Business, and Google Search Console data. Most cases of spikes reported on social media are not actual spikes in qualified […]
