TL;DR: both, so long as they achieve their objectives. This is actually a terrible question. However, it showed up in an AdWords search query report so someone is wondering. And if one person is wondering, well, more than one person is wondering. So, here are a few things to think about. I deplore questions like […]
Google My Business is a tool that can help lawyers manage their online presence across Google Search and Maps. By verifying and editing your firm's business information, you can help clients find you and tell them about your practice. It might actually be the most important online legal marketing tool. Here's why: It's likely to […]
Do you pay someone to manage your law firm's AdWords campaigns? No? You might want to consider it. Unless you're a sophisticated paid search media manager and have the time to devote to properly managing your campaigns, you're likely wasting money. Yes? Are they following Google's third-party partner policies? Unfortunately, some online legal marketing agencies […]
Selecting the right SEO company can feel like a daunting task. Many lawyers simply don't know enough about SEO to make an informed decision. So, inspired by Rand's recent post, I figured I would share some advice about how I would go about choosing an SEO company if it were my law firm. At the […]
Here's a conversation I regularly have with lawyers: Me: How does your website traffic look? Lawyer: It's great, goes up every month. Me: Excellent! So you're getting a lot of inquiries from potential clients? Lawyer: Wait, you can track that? Website traffic is only valuable if it achieves an objective. Obviously, there are a variety […]
Google's leaders want to deliver more than just ten blue links. When they can, they want to deliver answers. One way they deliver these answers is through featured snippets. Here are some ways lawyers should think about earning featured snippets. I recently had the opportunity to listen to some very bright minds in digital marketing […]
For many local business search queries, Google serves results that include a combination of AdWords listings, local pack listings, and traditional organic listings. For example, here's a search on the phrase bankruptcy attorneys: To earn clicks from these searchers, you can: Pay Google for clicks via AdWords Earn clicks from the local pack Earn clicks […]
The most expensive AdWords legal keywords in the US usually aren't as high as reported. Headlines purporting astronomical cost-per-clicks make for great "internet bait." For example, when ClickZ's Chris Lake published their top 100 most expensive U.S. keywords, it generated some decent social buzz and even some links. After all, "$935 for a single click?" […]
Most local search folks have long-anticipated the arrival of paid ads in Google's local pack results. At SMX Advanced (#SMXLocal), Google finally announced that the local pack will be getting AdWords ads. Imprezzio Marketing's illustrious Joy Hawkins spread the news on Twitter: Prepare for the top listing in the 3-pack on Google search to become […]
Here are a few website marketing ideas that I'd prioritize today: Speed If your pages don't fully load in around one second, you're losing visitors unnecessarily. If you're not sure whether your pages are too slow, you can find out with: Google Analytics GTmetrix WebPageTest PageSpeed Insights Pingdom Again, you really want to get down […]
