How AttorneySync connects marketing to signed cases
Most agencies report on clicks and form fills. We report on qualified leads and signed cases, and we tune campaigns toward them. Two in-house systems make that possible: Imhotep and SyncStream.
Imhotep: marketing operations
Imhotep is our marketing operations platform. It’s the one place where we set up and run the measurement behind every client account.
- Standardized tracking. Imhotep sets up standardized Google Tag Manager tracking on landing pages.
- Connected accounts. It connects to your ad, analytics, and call-tracking accounts.
- A central data warehouse. It triggers systems that pull that data into our central data warehouse every day.
- Budgets tracked against plan. It stores your budgets, so we can track spend against plan.
The warehouse feeds dashboards that refresh every morning, covering:
- Campaign performance
- Lead-level funnel conversions
- Budget pacing for multiple platforms including Google Search and Local Services Ads
- Search Console trends for SEO
We help our clients understand the impact of their marketing investments on their business growth metrics.
SyncStream: closing the loop between your CRM and your ad platforms
Your ad platform sees a click or a call. Your CRM knows whether that person became a qualified lead or a signed client. SyncStream connects the two.
- It takes your CRM data and sorts it into two stages: qualified and won.
- It matches each lead back to its source using CallRail data and click IDs.
- It uploads those results to the ad platform using only hashed emails and phone numbers, so no personal information is sent in plain text.
Why it matters for your firm
- You see what produces cases. You see which campaigns, keywords, and ads produce signed cases, not just leads.
- Bidding learns from real outcomes. Google’s bidding learns from real case outcomes, so spend shifts toward the searches that turn into clients.
- We report the numbers that matter. Cost per qualified lead and cost per signed case by source.
- You get a clearer view over time. Upload history is kept, so we can show how lead quality changes over time and get a clearer view of SEO and other non-paid channels too.
The bottom line
We don’t optimize for the cheapest lead. We optimize for the cases you actually want to sign.
See how this data shapes our legal advertising and omni-channel media work, or check your eligibility to talk about your firm.