01
Your growth goals
How many more signed cases you want, in which practice areas, and how fast. Holding steady in one office is a different plan from opening a new market.
Pricing
Priced to your goals, not a package.
No two law firms need the same plan. What you invest depends on how much you want to grow, who you're up against, and what you're ready to put behind it. Here's what that looks like at a few investment levels.
What shapes your investment
Three things set the price.
02
Your competitive landscape
Who you compete with for clients, and how hard. A personal injury firm in a major metro faces different costs than an estate planning practice in a smaller market.
03
Your investment
What you can put into media, intake, and your own team. We build the plan around a budget that pays for itself, not the other way around.
Example investment levels
What firms invest with us.
Monthly fees, billed month-to-month. Media budgets go to the ad platforms and are separate from our fee.
Foundation
Starting at
$5,000/mo
Recommended media budget: $5,000–$10,000/mo
For firms building a reliable base: get found, get measured, and turn existing demand into consultations.
Strategy
- Google Business Profile
- Content strategy
- Social strategy
- Data strategy
- Reputation strategy
Data and technology
- Call tracking
- Conversion pixels
- Data warehouse
Production
- Website maintenance
- Written content
- Image production
- Ad copy
Organic
- Google and AI search visibility
- Directories and listings
- Facebook and Instagram
Paid media
- Local Services Ads
- Google and Bing search ads
- Meta ads
- Brand defense search ads
Capture
Starting at
$10,000/mo
Media budget scaled to your market
For firms ready to win share from competitors and get more out of every lead they already pay for.
Everything in Foundation, plus:
Strategy
- Competitive analysis
- Intake strategy, including quarterly secret-shopper call audits
- Referral enablement: referral source outreach, retargeting, and CRM tracking
- Testing and experimentation
Production
- Video production
Organic
- Digital PR, links, and citations
Paid media
- YouTube ads
- LinkedIn ads
- Reddit ads
Growth
Starting at
$20,000/mo
Media budget scaled to your market
For firms that want to become the obvious choice in their market, online and off.
Everything in Capture, plus:
Strategy
- Brand positioning
- Consumer research and analysis
- Offline and community strategy
Data and technology
- Media mix modeling
Organic
- Email marketing
- YouTube, LinkedIn, TikTok, and Reddit
Paid media
- Paid directories
- Display
- Connected TV
Reputation
- Brand sentiment tracking
- Review generation and management
- Negative review response
Dominate
Starting at
$25,000+/mo
Media budget scaled to your markets
For multi-office and multi-market firms competing for the top spot in the most expensive markets.
Everything in Growth, plus:
Built around you
- Multi-market and multi-practice plans
- Dedicated senior strategy team
- Custom reporting for firm leadership
Consulting only
Have an in-house team or other vendors? We can provide the strategy, research, and data roadmap that tells your people exactly where to put their time and budget, and they do the work.
These are examples, not quotes. Every engagement is scoped to your firm, and services can move between levels based on your goals and market. We only take on work when we believe we can profitably deliver value.
No long-term contracts
Month-to-month billing. We keep your business by earning it.
You own everything
Your domain, ad accounts, content, and data stay yours, whether or not you keep working with us.
Measured in clients
We report on consultations, signed cases, and return on investment, not visibility and clicks. See results.
Let's talk
Let's price your growth.
Tell us about your firm, your market, and your goals. We'll recommend an investment level and show you what it should return.