I encourage every lawyer to understand some basics about how search engines work. In fact, we have made it a priority to provide several educational materials for law firms on the subject of search engine optimization. However, the question of do-it-yourself SEO vs. hiring a professional continues to circulate throughout the web.
As the saying goes, “He Who is His Own Lawyer Has a Fool for a Client”. Is the same true when it comes to SEO for your law firm? The answer, sometimes.
There are many basic SEO tasks that most relatively web-savvy attorneys can probably handle on their own. Optimization of title tags, use of images, and headings, etc. just to name a few.
And there are some additional methods, that are vitally important to generating results, like link building, that aren’t necessarily complicated, as much as time-consuming.
However, there are a whole lot more that require more technical web knowledge than most attorneys would ever care to have.
The truth is that the decision of whether or not to hire an SEO consultant really depends on your web marketing goals and the level of competition in your segment of the legal services market.
Let’s face it, if you’re a Chicago personal injury lawyer, law firm internet marketing competitive landscape is saturated. Having an experienced law firm SEO consultant is essential.
On the other hand, if you’re an intellectual property lawyer in Boise, you may find that you are able to produce some significant results on your own.
The decision of whether or not to hire a professional shouldn’t be taken lightly. Costs associated with law firm search engine optimization can be pretty steep. Also, due to the disparity between what most lawyers know about SEO and the low barrier of entry to becoming an “SEO expert”, there is a lot of “snake oil” in the market.
Generally speaking, hiring an SEO is a lot like hiring a lawyer. You can avoid a lot of headache by researching your law firm SEO, talking to their clients, and simply by searching for them on Google. Let’s face it if they can’t generate business for themselves on Google, how are they going to generate business for you?
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But here’s the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition • Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]
I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And it’s not just the agencies celebrating—𝗹𝗮𝘄 𝗳𝗶𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗵𝗶𝗿𝗲𝗱 𝘁𝗵𝗲𝗺 […]
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
When you think of "marketing," what's the first thing that comes to mind? Ads? SEO? Social Media? What about: Helping others?Taking the lead? Rallying around your community? Need an example? Learn from Bart Siniard at Siniard Law Injury Attorneys efforts to help rebuild Mary's Pit BBQ. These efforts aren't about marketing. They're about supporting a […]
The Beauty of Small Law Firms: Why "Small Is Beautiful" in Legal Practice As you may (or may not) have seen on LinkedIn, 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗻𝗴 𝗼𝗻 𝗯𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗳𝗶𝗿𝗺𝘀. 𝗠𝗮𝗻𝘆 𝗹𝗲𝘀𝘀, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱 𝗼𝗻𝗲𝘀 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲 𝗮𝗿𝗼𝘂𝗻𝗱. I recently received an email from a real practicing lawyer requesting the following: "Somebody on Linkedin […]
