You probably already know that getting reviews on certain more trustworthy websites is an important piece of the local search ranking equation. Claiming, updating and managing your local profiles can have a significant impact on your visibility in local search results. While it is no secret that Yelp has been a good place to send happy clients that want to review your firm, due to its recent relationship with Apple, it has become even more important to monitor and manage your law firm's presence on Yelp.
In a nutshell, on iOS 6 Yelp gets marquee placement and promotion. Which means that all those people who are using iPhones to get reviews of businesses will increasingly be shown reviews from Yelp.
If used to be that if you used Siri to find reviews, more often than not, you'd be shown Google Places listing or local search results. In the future when you search for reviews on Siri, you're probably going to see reviews powered by Yelp.
On Yelp's website, they list 10 things they'd like you to know about them:
They also provide a pretty extensive answers area.
If it isn't already, Yelp should be on your short list in terms of places to send clients who have nice things to say about you. You should also periodically monitor what's being said about you on Yelp. And of course, if you haven't done so already, you should claim, update and optimize your firm's Yelp profile.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]
