You may have noticed that Google has been really shaking things up in their local search results. In this post, we'll explore some of the things that lawyers and legal marketing folks should be taking into account to earn meaningful attention from potential clients. Let's take a look at a Google search result for "attorneys […]
(image credit: Rand Fishkin Why SEO That Used to Work, Fails) “I absolutely believe the real integration opportunity, and way [for] most small business owners to blow their competition out of the water, is the intentional blending of online and offline tools and tactics around a single marketing strategy.” - John Jantsch (as cited by […]
When people need to find a lawyer, they typically start their search by asking people they know and trust. This isn't new. However, how they ask people they know and trust is changing a lot. Remember writing letters? Remember party lines? Remember email? For better and worse, legal services consumer behavior has changed. More and […]
There's an attorney here in Chicago who spends money on television advertising. However, when you search on this attorney's name in Google, you get the above review summary from the firm's Google My Business page. That same search also turns up other review sites that contain reviews like: Some lawyers might not find this surprising. […]
By now, you should know how well blogs can work for lawyers. It should also be fairly obvious that "how well they work" depends on how "good they are." You've probably heard the, "if you write, they will come" crowd preaching online publishing for years now. Honestly, this is pretty crappy advice. Not because it's […]
Lawyers know that pro se litigants have fools for clients. However, when it comes to pro se web marketing, well, that's a different story. Over at SearchEngineLand, Andrew Shotland walks through a great example of a client who lost search visibility due to site redesign: I was prompted to write this because we recently took […]
Years ago (say 2008), most of my conversations with lawyers about the web went something like this: Lawyer: People will never use the internet to hire a lawyer. Me: They already are. Lawyer: Bah, you're full of it. Now, the conversations are slightly different. Most lawyers "get" the fact that people use the internet, search […]
Here's an issue that surfaces from time to time, particularly in the legal web marketing sphere: I have a website and content management system that I am happy with. However, I don’t have anything to compare them to and I wonder if there might be a comparable product for a lower price or a better […]
Last week I was in Dallas talking local search and social media. The gist of that talk was that social media can be a powerful tool for improving local search ranking factors. You can reviews the slides here: Going Local with Social from Gyi Tsakalakis Admittedly, without the talk or a transcript, the slides are […]
If part of your firm's marketing plan includes earning new clients from organic search, you probably track things like your sites' traffic, rankings and inquiries. You might also track your online competitors. After all, competitive analysis can be a very effective way to identify what other people are doing that is working. But, if you're […]
