Nice post by Josh Dreller on Searchengineland.com on Keyword List Building. Many of these strategies can be applied to keyword list building for your law firm. Cast A Large Net Whether you’re talking paid search or organic targets, start by casting a large net. Don’t count yourself out of the fight before you’ve stepped foot […]
5 Ways To Measure Your Law Firm Internet Marketer
Ever wonder what your law firm Internet marketing consultant is actually doing? While more and more law firm seos are moving in the direction of transparency, still far too many continue to cry “secret sauce” when asked about what it is they are actually doing for your website. Just above the “secret saucers” there are […]
Lawyer Directory Pricing
As part of our law firm internet marketing service offerings, we advise law firms where to allocate online marketing dollars. One question that we are frequently asked is, “Which lawyer directories are worth the investment?” The answer is that it depends. The only true way to ascertain whether a lawyer directory (or any marketing investment […]
3 Ways Link Building Helps Your Law Firm Website
Links are the currency of the web. The simple explanation is, getting other websites to link to you is like getting votes for your site. The more votes you get, the more trusted you become in the eyes of search engines such as Google. Of course, there are other factors to consider such as the […]
Don’t Be Afraid Of HTML: The <title> tag
As a lawyer, you barely have time to properly service your clients, let alone, learn HTML. However, knowing a couple simple things about HTML will help you get better results from your law firm website. Now don’t get overwhelmed. I’m not going to go all technical on you. Let’s start with some basics: 1. Open […]
Is Your Law Firm’s Content Strategy In Place?
A critical aspect to getting your law firm more visibility online is a sound content strategy. This wasn’t always the case. There was a time that you could put up a static website, a site that never changed and never had new content added to it, optimize the pages, build some links and get found […]
Do You Use Fear As A Part Of Your Law Firm Marketing?
There is a good book I read a little while back called Yes!: 50 Scientifically Proven Ways to Be Persuasive. One section in the book dealt with fear and its effects on marketing. I thought it was applicable to law firm marketing, especially in some consumer segments such as personal injury, criminal, bankruptcy, etc., so […]
8 Steps To Improve Your Law Firm’s Search Engine Visibility
Here are 8 steps to improve your law firm’s search engine visibility right now. 1. Your law firm sites should be about legal topics on which you are an expert. Notice that I said “law firm sites”. While having one main site for you law firm is important, it’s really just the beginning. Whether you’re […]
Hiring Law Firm SEO (Search Engine Optimization) Consultants
In order to get more website traffic, potential client leads, and revenue, more and more law firms are resorting to search marketing. These strategies are best implemented by law firm SEO (search engine optimization) companies. What is search engine optimization, though? You have probably heard of search engine optimization (most likely from an unsolicited email […]