In his article, Recent ethics opinion: Lawyer websites, Peter Geraghty (Director, ETHICSearch) discusses the recently updated ethics opinion from The ABA Standing Committee on Ethics and Professional Responsibility. The opinion sheds light on many ethical considerations relating to law firm website content, communications with website visitors, and warnings and disclaimers. Some Highlights: Law firm websites […]
When putting together your web marketing strategy, specifically for search engine marketing, it's important to understand how people are using Google to find your law firm. There are two distinct ways that a potential client will most likely use a search engine. Either for research or a replacement for the Yellow Pages. These two search […]
As I have previously discussed, identifying law firm link targets should be a core component of your law firm web strategy. The next step is developing strategies to acquire links from those targets. Some high-end link targets will provide easily identifiable opportunities for linking. These opportunities include sponsorships, advertisements, and other profile or banner-style linking. […]
The web is a huge place. And while there is a ton of information, needless to say, not all of it is good, a lot of it is worthless, and some of it is untrue, inaccurate, or flat-out wrong. So, how do you go about finding who/what is worth reading? Ask your sources. It starts […]
I've read that at any given time, Google is running hundreds of experiments with various search results. Sometimes you notice one of these experiments in the wild. It's interesting to analyze such an experiment and consider where Google might be headed with it's search results. It's no secret that Google Places, or the Google 7-Pack, […]
With regards to search engine marketing for small to medium sized law offices, you might want to think a lot more like small to medium sized businesses. Exactly what does this mean? First of all, think hyper local. Look, everyone wants to become number one for the high volume keyphrases that happen to be relevant […]
I came across a quote from John Cleese reflecting on the open and closed thinking modes we all operate in. "We all operate in two contrasting modes, which might be called open and closed. The open mode is more relaxed, more receptive, more exploratory, more democratic, more playful and more humorous. The closed mode […]
The internet has provided an amazing opportunity for people to collaborate, conduct business in far away areas, and build relationships they otherwise might never have established. Unfortunately, there is a level of personalization that can sometimes be missing from online business interactions. The result can be leads slipping through the cracks, negotiations failing, mistrust, etc. […]
In the unequal democracy of search engines, links to a website are votes for that website. Therefore, getting a quantity of quality links to your website and/or blog, should be a large part of your web strategy. However, it's important to understand that not all links are equal. Likewise, it's also very important to recognize […]
My business partner always likes to say that sometimes people have to "touch the stove" in order to learn. For those who haven't heard the expression, what he means is that you can tell a person a stove is hot and not to touch it. Some might heed the warning and stay away. However, a […]
