Our Blog

Our digital legal marketing insights and analysis.
August 19, 2010
Write for Law Practice Today

Getting your content in front of other legal professionals is a core component of growing your professional reputation online.  One place to consider publshing your content is the ABA's Law Practice Today: Law Practice Today is a Webzine, a Web-based magazine written by lawyers, for lawyers. We focus on issues that face the practice of […]

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August 19, 2010
I'm Not Happy With The Results Of My Web Marketing

If you find yourself unhappy with your web marketing, the first step is diagnosing the problem. The chain of events, from someone looking for legal services online to signing a retainer agreement with your firm, contains several links. Let's take a look at what might be wrong. I'm Not Getting Found Let's face it, if […]

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August 18, 2010
Do Squidoo & HubPages Have A Place In Your Law Firm SEO Campaign?

We're always measuring the effectiveness of different online tools for increasing the visibility of our clients' professional reputations online. Two domains that frequently show up in the back link profiles of several law firm websites are Squidoo and HubPages. But do these two sites actually have a place in your law firm seo campaign? Squidoo […]

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August 18, 2010
The Psychology Of Your Law Firm's Website Colors

Many law firms choose the colors of their website based on what they like or what the designer put together.  However, you may not have considered the psychology behind the colors you are utilizing.  Colors not only make your website aesthetically pleasing, but they also effect the behavior of visitors to your site. Depending on […]

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August 17, 2010
Why Canned SEO Services, Strategies, And Software Don't Work

If you think about it, it really should come as no surprise that canned and one-size fits all seo solutions don't work. Search engine positions depend primarily on links. If you are getting the same links that everyone else is getting, your link profile will be the same as everyone else's and there will be […]

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August 15, 2010
Learning To Leverage Video For Your Law Firm

Videos are playing an increasingly important role in website interaction and engagement. Assuming you have a good foundation laid for getting your site found, adding video to the mix is a great idea. I've collected a few resources to help you get started. Web Videos On A Budget You'll want to make sure that if […]

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August 11, 2010
Leo Tolstoy On Legal Marketing

I've been reading The Big Short by Michael Lewis (great book by the way).  At the very beginning of the book, before the story even starts, Mr. Lewis has a quote from Leo Tolstoy that encompasses many of the themes you are about to encounter. The most difficult subjects can be explained to the most […]

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August 10, 2010
There Are People Behind The Web

In today's world of search engines and social networks, the drive to "be number one" and "get more followers" has clouded our judgment. For a little higher visibility, we cut corners. For increased exposure, we sacrifice a little in terms of our reputations. We forget that there are people performing those searches and reading those […]

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August 5, 2010
How Your Firm Can Use The Perceptual Contrast Effect To Influence Prospects

What Is The Perceptual Contrast Effect? Changingminds.org offers us the following description of the perceptual contrast effect: When we make decisions, we tend to do it by contrasting between the decision item and reference items. When two things appear close to one another, we will tend to evaluate them against one another more than against […]

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August 5, 2010
SEO For SMLFs: Think Like An SMB

When it comes to search engine optimization (SEO) for small to medium sized law firms (SMLFs), you need to think more like small to medium sized businesses. What does this mean? First, think hyper local. Look, everyone wants to be number one for the highest volume search terms that are relevant to their practice. Unfortunately, […]

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