Our Blog

Our digital legal marketing insights and analysis.
August 4, 2010
The Importance Of Phone Tracking

The importance of tracking where your phone calls are coming from can not be overstated.  Far too often, law firms invest a lot of money on different advertising and marketing ventures without ever tracking the results.  Even the firms that are putting forth a good faith effort by asking consumers where they found them aren't […]

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August 4, 2010
The Single Most Persuasive Word You Can Use

A huge component of online marketing for law firms is understanding how to compel a visitor to take an action.  All the visitors and traffic in the world means nothing if there is no interaction or follow through.  Crafting copy that is persuasive, informative, and elegant is a tricky proposition. Lucky for you, there is […]

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August 3, 2010
Giving Google What It Wants: An SEO Philosophy

With so many search marketers out there trying to figure out how to reverse engineer Google's algorithm to attain "top rankings", it got me wondering what results we might attain by "giving Google what it wants." Which begs the question, "What does Google want" from webmasters? Here are some design and content guidelines from Google's […]

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August 2, 2010
A Participation Plan

"I don't have time to do social media."  "I set up profile and am getting zero results."  "Social media hasn't produced one client for my firm."  These are some common complaints we hear from legal professionals about social media and social networking.  While I have little doubt that these statements are true for the attorneys […]

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July 28, 2010
5 Ways To Ensure You Are Being Unproductive

We are all victims of it. We have a million things we need to do and there isn't time in the day to actually accomplish it all. Yet, we seem to have an uncanny knack of finding ways to be inefficient. We waste our own time without even realizing it's happening. Here are 5 tried […]

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July 27, 2010
Why Lawyers Need To Understand The Art of Price Conditioning

I would venture to guess that the majority of attorneys out there aren't trying to sell their services based on price.  Your goal shouldn't be to offer the cheapest services in town for a number of good reasons.  However, an issue lawyers face is that most people don't have a good sense of what quality […]

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July 21, 2010
An Analysis Of Paid Search Management Pricing Models

If you've ever looked into online advertising for your law firm, more specifically at paid search advertising, there is no doubt you've been overwhelmed by the staggering number of companies looking to manage your ad spend for you.   Just so we are all on the same page, when I refer to paid search marketing […]

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July 20, 2010
Search Visibility Of 3 Major Legal Directories

We talk a lot about identifying opportunities for legal professionals to gain exposure online.  One of the oldest methods for gaining visibity for your firm are legal directories.  We're asked all the time about whether or not legal directories actually work.  Unfortunately the answer, like the answer to so many other marketing questions, is that […]

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July 15, 2010
Beyond Posting

It seems like almost every day, another law firm fires up the blog rockets and launches into the blogosphere. For some it serves as a virtual soap box.  For others, it's just another form of expression.  And for yet others, it's an instrumental tool in building new professional relationships. No matter what the purpose, writing […]

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July 14, 2010
Website vs Blog The Saga Continues

In Kevin O'Keefe's prolific Legal Blogging LinkedIn Group (4,268 members and growing), Lawrence Berezin poses a question that actually still comes up a lot: Are you blogging off site, or is your blog part of your website? Can you share your thoughts on the pros and cons of each? Ok, so maybe my title is […]

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