Our Blog

Our digital legal marketing insights and analysis.
July 13, 2010
Referral Relationships

While those in the legal profession, and legal marketing industry disagree on a lot, there is one thing on which most of us agree: Referrals are one of the best sources of new business for any law firm.  However, generating consistent referral sources alludes even some of the most experienced attorneys.

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July 12, 2010
Popularity Contests

Like it or not, popularity contests always seem to draw attention.  Perhaps it dates back to our days as adolescents.  Jockeying for position in our little playground social circles.  And as ugly as playground popularity politics could get, we are all too familiar with how much more ugly these games can get when we get […]

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July 8, 2010
Weekly Reader Fodder

Seems like everyone else has a "round-up". So here's what recently caught my eye in my Reader: Cordell Parvin - Marketing 101: Brand Yourself Like a President: "I have always been interested in how political candidates sell themselves because in many ways you can use some of the same branding and marketing principles. President Obama […]

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July 8, 2010
Evaluating Law Firm Web Marketing Firms? Ask These Questions.

Wondering whether or not it's the right time to build an online presence for your law firm?  A recent report from the New York State Bar Association Journal reveals that 65% of people in need of legal services start searching for a lawyer online.

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July 5, 2010
The Case For Optimization

To optimize or not to optimize, that is the question discussed in Kevin O'keefe's The non-optimized law blog.  Or is it?  When the title first appeared in my reader, I thought, is Kevin really telling lawyers not to optimize their law blogs?   But on further review, I took his post to contain a different […]

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July 2, 2010
Legal Website Myopia

Similar to its refractive defect of the eye cousin, website myopia limits our vision.  However, instead of requiring us to press our noses to our monitors, myopia of the website limits our ability realize the full benefits of web-based professional reputation development.

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June 29, 2010
Three Effective Suggestions On Local Search Positioning Factors

Getting your law firm seen in local search results is becoming more and more important. Nearly forty percent of all search requests carried out each month have some type of local intent (ie: city or state, zip code, town, and so forth.). There are particular techniques and variables that are influential in helping your law […]

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June 29, 2010
They're Here, Now What?

From key phrase targeting, to on-page optimizing, to link building, increasing your law firm's web visibility can seem like an overwhelming task. However, with so much attention being paid to "getting found" online, there is another component to Internet marketing that is too frequently overlooked. Gerrid Smith, President of (the former) SmithSEO, asks this important […]

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June 29, 2010
Assessing Online Advertising

There is certainly no shortage of online advertising opportunities for law firms. From Google to legal directories, to local business listings, there are an overwhelming number of choices. However, while some online advertising opportunities produce excellent returns on investment, may more quickly become bottomless money pits. So how can you decide which are most likely […]

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June 21, 2010
Not Everyone Uses The Web Like You Do

One of the things that I've learned over the years is that the way I use and interact with the web is different from a lot of other people.  On the scale of users, I definitely fall on the more sophisticated end.  This should come as no suprise considering my business and livelihood revolve around […]

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