Looking for concrete examples of the benefits of investing in a web presence for your law firm? In his article, Using Social Networking as a Legal Tool, WSJ's Nathan Koppel reports on the successes Parker Waichman Alonso LLP has had leveraging informational sites related to the oil spill. The New York-based plaintiffs' firm set up […]
Thanks to Pete Boyd of PaperStreet (not the soap company) for this update on the Florida Bar's pausing of the website rules: At the direction of the Supreme Court of Florida, the Florida Bar filed a petition on June 1, 2010 to adopt additional amendments to Rule 4-7.6 regarding websites, Case No. SC10-1014. The amendments, […]
One of the most fundamental advantages of search marketing and, more generally, Internet marketing, is the ability to communicate to potential clients who are researching a particular topic related to your field of practice. The Internet began as a research tool, and despite attempts to turn it into a "cesspool" where false information thrives, this […]
What Is The Long Tail The Long Tail is a theory that was popularized by Chris Anderson, a writer for Wired magazine. What started out as an article for the publication, turned into a book The Long Tail: Why the Future of Business Is Selling Less of More. Here is a summary of the theory […]
In the highly competitive legal space online, every advantage you can get counts. One of the areas I don't see many law firm websites taking advantage of is segmentation of visitors. How Segmentation Works Your law firm website visitors are given a few simple choices to make about who they are and what they’re looking […]
Choosing a domain name for your law firm is an important task. Often times, law firms don't consider all the factors that should be involved in making the decision. Below, I've addressed a few things to think about when you are considering the domain name to use for your law firm website or blog. Think […]
I see a common mistake made on countless law firm websites. All of the content on the site talks about the firm, the lawyers, their accomplishments, and what they do. You may say to yourself, isn't that the point of a law firm website? To talk to the consumers about what we do and who […]
Pay-Per-Lead Marketing Pay-per-lead or pay-per-action Internet advertising can be an excellent option. Under this model, law firms pay advertisers a fixed fee for each potential client inquiry that is generated. While the way these programs are implemented need to be mindful of professional ethics considerations, these performance-based services can be a source of some of […]
A law firm website that is invisible to the search engines will never perform as well as one that avoids law firm SEO mistakes. We see law firm websites every day that could perform much better in the search engines with just a few, small changes. Below are the top 5 law firm SEO mistakes […]
Online legal directories have been around for a long time. Some can be effective, others a complete waste. The effectiveness of an online directory can also vary significantly by practice area and location. For example, a personal injury lawyer in New York may have a completely different result from a criminal defense lawyer in Detroit […]
