Rocky Balboa is a champion. I think it's safe to say we can learn a lot about law firm SEO from Rocky Balboa....so here goes: 3 Things Rocky Balboa Can Teach Us About Law Firm SEO 1. Know Your Opponent and Prepare Accordingly - Understanding who you are up against can make all the difference. […]
As part of our law firm internet marketing service offerings, we advise law firms where to allocate online marketing dollars. One question that we are frequently asked is, "Which lawyer directories are worth the investment?" The answer is that it depends. The only true way to ascertain whether a lawyer directory (or any marketing investment […]
Links are the currency of the web. The simple explanation is, getting other websites to link to you is like getting votes for your site. The more votes you get, the more trusted you become in the eyes of search engines such as Google. Of course, there are other factors to consider such as the […]
As a lawyer, you barely have time to properly service your clients, let alone, learn HTML. However, knowing a couple simple things about HTML will help you get better results from your law firm website. Now don't get overwhelmed. I'm not going to go all technical on you. Let's start with some basics: 1. Open […]
The more law firm search engine optimization and consulting that I do, the more I am reminded of the core principles of law firm internet marketing and law firm marketing in general. You have to think like your potential client! Like investigating a case, you have to learn the Who, What, Where, When, Why, and […]
A critical aspect to getting your law firm more visibility online is a sound content strategy. This wasn't always the case. There was a time that you could put up a static website, a site that never changed and never had new content added to it, optimize the pages, build some links and get found […]
Surprise! You may not own your website. Well, at least not the most important part. You see, there are a number of law firm web marketing companies that are actually "leasing" their domains to law firms. Now, let me be perfectly clear, there's absolutely nothing wrong with this arrangement. So long as the law firm […]
I encourage every lawyer to understand some basics about how search engines work. In fact, we have made it a priority to provide several educational materials for law firms on the subject of search engine optimization. However, the question of do-it-yourself SEO vs. hiring a professional continues to circulate throughout the web. As the saying […]
The online legal marketing space is one of the most competitive around. Advertising costs for legal-related key phrases commonly exceed $10 per click and can even reach $50-$100. Real estate for organic, or natural, search engine listings is becoming more and more saturated as well. Let's face it, there are only ten organic results on […]
Marketing a law firm online presents unique challenges from marketing other businesses on the web. What works in other industries, doesn't necessarily work for law firm marketing. Also, there are many ethical considerations that are unique to law firm marketing the rules for which vary from state to state. Due to the unique challenges of […]
