Increasing visibility in Google Places is, or at least should be, on the minds small business owners, including legal professionals. Unfortunately, Google Places isn't the most user-friendly service that Google provides. In fact, it can be a nightmare. We've heard several horror stories about high visibility Google Places listings completely disappearing into local listing obscurity. […]
It's easy to forget that there was a time without the Internet. However, it's important to remember that the Internet, search engines, and social media have all evolved to connect people like never before. When you cut through to the core philosophy of what search engines are really trying to do, it becomes apparent that […]
In his post You Say Law Firm, I Say Lawyer, Mark Sprague provides some key insights into understanding how prospective legal consumers use the Internet to find legal professionals online: Consumer search behavior can be different depending upon how they start their search. *** User intent can be significantly different, depending upon which of the […]
I spoke with a firm recently that said they were getting an average of about 13,000 unique visitors a month to their legal website. Out of those 13,000 unique visitors, roughly 15-20 leads were generated for the firm. This means that they are converting about 0.15% of their website visitors into leads. Houston.......we have a […]
In The Art of War, Sun Tzu discusses strategy vs. tactics: All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. I often find myself speaking with attorneys about their online marketing only to become mired in discussions about tactics and logistics. Now […]
Have you ever gone to a colleague's or competitor's website and clicked their resources tab? What did you find there? Links to relevant websites that contain more information on topics specific to the firm? Government websites where visitors can get more helpful information? Legal web portals? Usually not. What you are likely to find there […]
From a competitive standpoint, one of the best parts of the web is its transparency. Your competitors' websites and back link profiles are available for you to see. This makes a huge difference when it comes growing your own online presence. But are you taking advantage of this competitive information? Here are a couple quick […]
Something has been troubling you. We'd like to know what it is. Part of our service to our clients is answering their questions. Some ask questions about a particular web marketing strategy. Some want specific tangible techniques to use in building their online reputations. Others want competitive research identifying what their competitors are doing. Some […]
I came across this post at Positive Psychology News called Why Riches are not Equivalent to Happiness. The post discusses the relationship between money and happiness. In the article, Timothy So writes: To further elaborate on why the riches are not equivalent to happiness, I adopt the approach used by Daniel Kahneman, winner of the […]
Facebook debuted their newest addition, Facebook Places, to the public. What is Facebook Places? The Telegraph give a concise explanation: It enables people to provide a real-time update of where they are and what they’re doing when they’re on the move. It means people can tell their friends about a cool restaurant or a film […]
