(Local SERP anatomy from GetListed.org) Paid Results (Adwords / "PPC") Paid search listings are the ones where you pay the search engines for a listing. The most popular paid search engine advertising platform is probably Google Adwords. Advertisers usually pay for paid search listing by the click. In other words, they Pay-Per-Click (PPC). Paid search […]
When it comes to using law firm search engine optimization strategies to help your website get found, everything starts with key phrases. Key phrases are the words and phrases that people use to find things online. For example, if you are an injury lawyer in New Jersey, someone might type "New Jersey personal injury lawyers" […]
I have had several conversations recently with law firms that are asking if they can purchase SEO services as more of a "one-time shot". Another words, they want to pay a one-time fee for some SEO work and then call it a day. While there are some instances where this may be appropriate, I am […]
We get asked all the time about what is a fair price for a law firm website. This is really the wrong question. The truth is, a quality law firm website can range from free to tens of thousands of dollars. A better question, "What are your goals for your law firm website?" This question […]
Here are 8 steps to improve your law firm's search engine visibility right now. 1. Your law firm sites should be about legal topics on which you are an expert. Notice that I said "law firm sites". While having one main site for you law firm is important, it's really just the beginning. Whether you're […]
In order to get more website traffic, potential client leads, and revenue, more and more law firms are resorting to search marketing. These strategies are best implemented by law firm SEO (search engine optimization) companies. What is search engine optimization, though? You have probably heard of search engine optimization (most likely from an unsolicited email […]
Your Law Firm Internet Marketing Company May Be Working For Your Competition So you're paying your law firm internet marketing consultants thousands of dollars per month to help you get found by your clients. But did it ever dawn on you that those same folks might be working for the law firm down the street […]
Have you heard the one about the... "Blanks" are safe from the threat of automation taking over their professions. No one would build a robot to do nothing. If it weren’t for "blanks", we wouldn’t need them. Talk is cheap…until blanks get involved. It is the trade of "blanks" to question everything, yield nothing, and […]
Hot off the Law.com newswire, Richard Lavinthal CEO of PRforLAW, discusses a great concept in law firm internet marketing, a case site legal blog. The idea is that when a law firm takes on a case of some special interest, a site dedicated to tracking the case is launched. Obviously, there are privacy issues to […]
A blog should be one of the cornerstones of you lawyer marketing efforts. A well written blog takes a lot of time and energy. One of the most difficult things is constantly coming up with interesting ideas for your legal blog posts. I have made a list of 10 ideas to get the ball rolling […]
