You probably already know that getting reviews on certain more trustworthy websites is an important piece of the local search ranking equation. Claiming, updating and managing your local profiles can have a significant impact on your visibility in local search results. While it is no secret that Yelp has been a good place to send happy clients that want to review your firm, due to its recent relationship with Apple, it has become even more important to monitor and manage your law firm's presence on Yelp.
In a nutshell, on iOS 6 Yelp gets marquee placement and promotion. Which means that all those people who are using iPhones to get reviews of businesses will increasingly be shown reviews from Yelp.
If used to be that if you used Siri to find reviews, more often than not, you'd be shown Google Places listing or local search results. In the future when you search for reviews on Siri, you're probably going to see reviews powered by Yelp.
On Yelp's website, they list 10 things they'd like you to know about them:
They also provide a pretty extensive answers area.
If it isn't already, Yelp should be on your short list in terms of places to send clients who have nice things to say about you. You should also periodically monitor what's being said about you on Yelp. And of course, if you haven't done so already, you should claim, update and optimize your firm's Yelp profile.