The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]
Referrals aren't free. Meeting for ☕ or 🥃 Not free. Networking 🍽 Not free. ✈️ for conference Not free. Your ⏱ Not free. Yet when I look at your cost per acquisition reports, all your referral clients are marked $0. 🤔
We used Google Consumer Surveys to ask:If you thought you needed a lawyer, how would you find one? We left the survey response open-ended. That means respondents could type whatever they wanted as a response. We received 5,001 responses. Google aggregates synonymous responses. The top two responses: Google (17.2%) Internet (11.7%) As it was an […]
People who click on your ads don't always hire you directly. Instead, many legal services consumers begin a client journey that ultimately leads to an offline client retainer, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in […]
This is one of those questions that comes up from time to time. It's a terrible question on so many levels, but since it gets asked so much, I figured I'd take a stab at sharing my perspective. The main reason that it's a terrible question is that it presumes a binary answer. Either yes […]
As marketers, we spend a lot of time talking about branding and positioning. I'm not going to go deep on each of those here, but I wanted to share a few ideas about how we think of these concepts for our own business. First, I am a big fan of David C. Baker's work, particularly, […]
This is a bit of a throwback post, but my conversation with BluShark Digital's Seth Price on local SEO still has relevance today. I have published the transcript below but wanted to call out a few conversation points. First is the fact that 15% of the searches every single day have never been typed into […]
