With regards to search engine marketing for small to medium sized law offices, you might want to think a lot more like small to medium sized businesses. Exactly what does this mean? First of all, think hyper local. Look, everyone wants to become number one for the high volume keyphrases that happen to be relevant […]
I came across a quote from John Cleese reflecting on the open and closed thinking modes we all operate in. "We all operate in two contrasting modes, which might be called open and closed. The open mode is more relaxed, more receptive, more exploratory, more democratic, more playful and more humorous. The closed mode […]
The internet has provided an amazing opportunity for people to collaborate, conduct business in far away areas, and build relationships they otherwise might never have established. Unfortunately, there is a level of personalization that can sometimes be missing from online business interactions. The result can be leads slipping through the cracks, negotiations failing, mistrust, etc. […]
In the unequal democracy of search engines, links to a website are votes for that website. Therefore, getting a quantity of quality links to your website and/or blog, should be a large part of your web strategy. However, it's important to understand that not all links are equal. Likewise, it's also very important to recognize […]
My business partner always likes to say that sometimes people have to "touch the stove" in order to learn. For those who haven't heard the expression, what he means is that you can tell a person a stove is hot and not to touch it. Some might heed the warning and stay away. However, a […]
Increasing visibility in Google Places is, or at least should be, on the minds small business owners, including legal professionals. Unfortunately, Google Places isn't the most user-friendly service that Google provides. In fact, it can be a nightmare. We've heard several horror stories about high visibility Google Places listings completely disappearing into local listing obscurity. […]
It's easy to forget that there was a time without the Internet. However, it's important to remember that the Internet, search engines, and social media have all evolved to connect people like never before. When you cut through to the core philosophy of what search engines are really trying to do, it becomes apparent that […]
In his post You Say Law Firm, I Say Lawyer, Mark Sprague provides some key insights into understanding how prospective legal consumers use the Internet to find legal professionals online: Consumer search behavior can be different depending upon how they start their search. *** User intent can be significantly different, depending upon which of the […]
I spoke with a firm recently that said they were getting an average of about 13,000 unique visitors a month to their legal website. Out of those 13,000 unique visitors, roughly 15-20 leads were generated for the firm. This means that they are converting about 0.15% of their website visitors into leads. Houston.......we have a […]
In The Art of War, Sun Tzu discusses strategy vs. tactics: All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. I often find myself speaking with attorneys about their online marketing only to become mired in discussions about tactics and logistics. Now […]
