Have you ever gone to a colleague's or competitor's website and clicked their resources tab? What did you find there? Links to relevant websites that contain more information on topics specific to the firm? Government websites where visitors can get more helpful information? Legal web portals? Usually not. What you are likely to find there […]
From a competitive standpoint, one of the best parts of the web is its transparency. Your competitors' websites and back link profiles are available for you to see. This makes a huge difference when it comes growing your own online presence. But are you taking advantage of this competitive information? Here are a couple quick […]
Something has been troubling you. We'd like to know what it is. Part of our service to our clients is answering their questions. Some ask questions about a particular web marketing strategy. Some want specific tangible techniques to use in building their online reputations. Others want competitive research identifying what their competitors are doing. Some […]
I came across this post at Positive Psychology News called Why Riches are not Equivalent to Happiness. The post discusses the relationship between money and happiness. In the article, Timothy So writes: To further elaborate on why the riches are not equivalent to happiness, I adopt the approach used by Daniel Kahneman, winner of the […]
Facebook debuted their newest addition, Facebook Places, to the public. What is Facebook Places? The Telegraph give a concise explanation: It enables people to provide a real-time update of where they are and what they’re doing when they’re on the move. It means people can tell their friends about a cool restaurant or a film […]
Getting your content in front of other legal professionals is a core component of growing your professional reputation online. One place to consider publshing your content is the ABA's Law Practice Today: Law Practice Today is a Webzine, a Web-based magazine written by lawyers, for lawyers. We focus on issues that face the practice of […]
If you find yourself unhappy with your web marketing, the first step is diagnosing the problem. The chain of events, from someone looking for legal services online to signing a retainer agreement with your firm, contains several links. Let's take a look at what might be wrong. I'm Not Getting Found Let's face it, if […]
We're always measuring the effectiveness of different online tools for increasing the visibility of our clients' professional reputations online. Two domains that frequently show up in the back link profiles of several law firm websites are Squidoo and HubPages. But do these two sites actually have a place in your law firm seo campaign? Squidoo […]
Many law firms choose the colors of their website based on what they like or what the designer put together. However, you may not have considered the psychology behind the colors you are utilizing. Colors not only make your website aesthetically pleasing, but they also effect the behavior of visitors to your site. Depending on […]
If you think about it, it really should come as no surprise that canned and one-size fits all seo solutions don't work. Search engine positions depend primarily on links. If you are getting the same links that everyone else is getting, your link profile will be the same as everyone else's and there will be […]
