I would venture to guess that the majority of attorneys out there aren't trying to sell their services based on price. Your goal shouldn't be to offer the cheapest services in town for a number of good reasons. However, an issue lawyers face is that most people don't have a good sense of what quality […]
If you've ever looked into online advertising for your law firm, more specifically at paid search advertising, there is no doubt you've been overwhelmed by the staggering number of companies looking to manage your ad spend for you. Just so we are all on the same page, when I refer to paid search marketing […]
We talk a lot about identifying opportunities for legal professionals to gain exposure online. One of the oldest methods for gaining visibity for your firm are legal directories. We're asked all the time about whether or not legal directories actually work. Unfortunately the answer, like the answer to so many other marketing questions, is that […]
It seems like almost every day, another law firm fires up the blog rockets and launches into the blogosphere. For some it serves as a virtual soap box. For others, it's just another form of expression. And for yet others, it's an instrumental tool in building new professional relationships. No matter what the purpose, writing […]
In Kevin O'Keefe's prolific Legal Blogging LinkedIn Group (4,268 members and growing), Lawrence Berezin poses a question that actually still comes up a lot: Are you blogging off site, or is your blog part of your website? Can you share your thoughts on the pros and cons of each? Ok, so maybe my title is […]
While those in the legal profession, and legal marketing industry disagree on a lot, there is one thing on which most of us agree: Referrals are one of the best sources of new business for any law firm. However, generating consistent referral sources alludes even some of the most experienced attorneys.
Like it or not, popularity contests always seem to draw attention. Perhaps it dates back to our days as adolescents. Jockeying for position in our little playground social circles. And as ugly as playground popularity politics could get, we are all too familiar with how much more ugly these games can get when we get […]
Seems like everyone else has a "round-up". So here's what recently caught my eye in my Reader: Cordell Parvin - Marketing 101: Brand Yourself Like a President: "I have always been interested in how political candidates sell themselves because in many ways you can use some of the same branding and marketing principles. President Obama […]
Wondering whether or not it's the right time to build an online presence for your law firm? A recent report from the New York State Bar Association Journal reveals that 65% of people in need of legal services start searching for a lawyer online.
To optimize or not to optimize, that is the question discussed in Kevin O'keefe's The non-optimized law blog. Or is it? When the title first appeared in my reader, I thought, is Kevin really telling lawyers not to optimize their law blogs? But on further review, I took his post to contain a different […]
