Similar to its refractive defect of the eye cousin, website myopia limits our vision. However, instead of requiring us to press our noses to our monitors, myopia of the website limits our ability realize the full benefits of web-based professional reputation development.
Getting your law firm seen in local search results is becoming more and more important. Nearly forty percent of all search requests carried out each month have some type of local intent (ie: city or state, zip code, town, and so forth.). There are particular techniques and variables that are influential in helping your law […]
From key phrase targeting, to on-page optimizing, to link building, increasing your law firm's web visibility can seem like an overwhelming task. However, with so much attention being paid to "getting found" online, there is another component to Internet marketing that is too frequently overlooked. Gerrid Smith, President of (the former) SmithSEO, asks this important […]
There is certainly no shortage of online advertising opportunities for law firms. From Google to legal directories, to local business listings, there are an overwhelming number of choices. However, while some online advertising opportunities produce excellent returns on investment, may more quickly become bottomless money pits. So how can you decide which are most likely […]
One of the things that I've learned over the years is that the way I use and interact with the web is different from a lot of other people. On the scale of users, I definitely fall on the more sophisticated end. This should come as no suprise considering my business and livelihood revolve around […]
Looking for concrete examples of the benefits of investing in a web presence for your law firm? In his article, Using Social Networking as a Legal Tool, WSJ's Nathan Koppel reports on the successes Parker Waichman Alonso LLP has had leveraging informational sites related to the oil spill. The New York-based plaintiffs' firm set up […]
Thanks to Pete Boyd of PaperStreet (not the soap company) for this update on the Florida Bar's pausing of the website rules: At the direction of the Supreme Court of Florida, the Florida Bar filed a petition on June 1, 2010 to adopt additional amendments to Rule 4-7.6 regarding websites, Case No. SC10-1014. The amendments, […]
One of the most fundamental advantages of search marketing and, more generally, Internet marketing, is the ability to communicate to potential clients who are researching a particular topic related to your field of practice. The Internet began as a research tool, and despite attempts to turn it into a "cesspool" where false information thrives, this […]
What Is The Long Tail The Long Tail is a theory that was popularized by Chris Anderson, a writer for Wired magazine. What started out as an article for the publication, turned into a book The Long Tail: Why the Future of Business Is Selling Less of More. Here is a summary of the theory […]
In the highly competitive legal space online, every advantage you can get counts. One of the areas I don't see many law firm websites taking advantage of is segmentation of visitors. How Segmentation Works Your law firm website visitors are given a few simple choices to make about who they are and what they’re looking […]
