I've been reading The Big Short by Michael Lewis (great book by the way). At the very beginning of the book, before the story even starts, Mr. Lewis has a quote from Leo Tolstoy that encompasses many of the themes you are about to encounter. The most difficult subjects can be explained to the most […]
In today's world of search engines and social networks, the drive to "be number one" and "get more followers" has clouded our judgment. For a little higher visibility, we cut corners. For increased exposure, we sacrifice a little in terms of our reputations. We forget that there are people performing those searches and reading those […]
What Is The Perceptual Contrast Effect? Changingminds.org offers us the following description of the perceptual contrast effect: When we make decisions, we tend to do it by contrasting between the decision item and reference items. When two things appear close to one another, we will tend to evaluate them against one another more than against […]
When it comes to search engine optimization (SEO) for small to medium sized law firms (SMLFs), you need to think more like small to medium sized businesses. What does this mean? First, think hyper local. Look, everyone wants to be number one for the highest volume search terms that are relevant to their practice. Unfortunately, […]
The importance of tracking where your phone calls are coming from can not be overstated. Far too often, law firms invest a lot of money on different advertising and marketing ventures without ever tracking the results. Even the firms that are putting forth a good faith effort by asking consumers where they found them aren't […]
A huge component of online marketing for law firms is understanding how to compel a visitor to take an action. All the visitors and traffic in the world means nothing if there is no interaction or follow through. Crafting copy that is persuasive, informative, and elegant is a tricky proposition. Lucky for you, there is […]
With so many search marketers out there trying to figure out how to reverse engineer Google's algorithm to attain "top rankings", it got me wondering what results we might attain by "giving Google what it wants." Which begs the question, "What does Google want" from webmasters? Here are some design and content guidelines from Google's […]
"I don't have time to do social media." "I set up profile and am getting zero results." "Social media hasn't produced one client for my firm." These are some common complaints we hear from legal professionals about social media and social networking. While I have little doubt that these statements are true for the attorneys […]
We are all victims of it. We have a million things we need to do and there isn't time in the day to actually accomplish it all. Yet, we seem to have an uncanny knack of finding ways to be inefficient. We waste our own time without even realizing it's happening. Here are 5 tried […]
I would venture to guess that the majority of attorneys out there aren't trying to sell their services based on price. Your goal shouldn't be to offer the cheapest services in town for a number of good reasons. However, an issue lawyers face is that most people don't have a good sense of what quality […]
