Pay-Per-Lead Marketing Pay-per-lead or pay-per-action Internet advertising can be an excellent option. Under this model, law firms pay advertisers a fixed fee for each potential client inquiry that is generated. While the way these programs are implemented need to be mindful of professional ethics considerations, these performance-based services can be a source of some of […]
A law firm website that is invisible to the search engines will never perform as well as one that avoids law firm SEO mistakes. We see law firm websites every day that could perform much better in the search engines with just a few, small changes. Below are the top 5 law firm SEO mistakes […]
Online legal directories have been around for a long time. Some can be effective, others a complete waste. The effectiveness of an online directory can also vary significantly by practice area and location. For example, a personal injury lawyer in New York may have a completely different result from a criminal defense lawyer in Detroit […]
In addition to search engine optimization, you should consider whether or not you want to engage in a paid search campaign. Paid search advertising will get your marketing message in front of search engine users in a very short amount of time. In order to effectively execute a paid search campaign, you need to consider […]
Education based marketing is the art of providing your expertise as a vehicle for marketing your law firm. The idea is that by simply providing a bit of your knowledge and educating a possible client, you will develop trust and identify yourself as an invaluable resource. Here are 3 ways you can utilize education based […]
Today we are excited to publish our first post in a 7 part series on law firm internet marketing. Please check back as we will be posting the remaining 6 parts over the course of the next week. Websites/Blogs The cornerstone of marketing your law firm online is your firm’s website and/or blog. Historically, law […]
1. Link Building - For search engines, links are the currency of the web. A link to your site is like a vote for your site. However, it is an unequal democracy. A link from a site like www.cnn.com is worth more than a link from a site that I setup today. You also want […]
I came across an interesting article called Is The Foolproof Law Degree Becoming An Endangered Species? The article asks: What if law school is no longer as lucrative as it used to be? And what if procuring funding to obtain a juris doctorate is akin to taking out a subprime loan? Law firms are cutting […]
Nice post by Josh Dreller on Searchengineland.com on Keyword List Building. Many of these strategies can be applied to keyword list building for your law firm. Cast A Large Net Whether you're talking paid search or organic targets, start by casting a large net. Don't count yourself out of the fight before you've stepped foot […]
Ever wonder what your law firm Internet marketing consultant is actually doing? While more and more law firm seos are moving in the direction of transparency, still far too many continue to cry "secret sauce" when asked about what it is they are actually doing for your website. Just above the "secret saucers" there are […]
