I encourage every lawyer to understand some basics about how search engines work. In fact, we have made it a priority to provide several educational materials for law firms on the subject of search engine optimization. However, the question of do-it-yourself SEO vs. hiring a professional continues to circulate throughout the web. As the saying […]
The online legal marketing space is one of the most competitive around. Advertising costs for legal-related key phrases commonly exceed $10 per click and can even reach $50-$100. Real estate for organic, or natural, search engine listings is becoming more and more saturated as well. Let's face it, there are only ten organic results on […]
Marketing a law firm online presents unique challenges from marketing other businesses on the web. What works in other industries, doesn't necessarily work for law firm marketing. Also, there are many ethical considerations that are unique to law firm marketing the rules for which vary from state to state. Due to the unique challenges of […]
There is a good book I read a little while back called Yes!: 50 Scientifically Proven Ways to Be Persuasive. One section in the book dealt with fear and its effects on marketing. I thought it was applicable to law firm marketing, especially in some consumer segments such as personal injury, criminal, bankruptcy, etc., so […]
The All Powerful Linkerati? Back in 2006, Rand Fishkin of SEOmoz fame, cleverly invented a term for one of the most crucial components to search engine optimization. His term, “Linkerati“, describes the concept of identifying potential linkbait targets. With all the “to-do” about content being king, the concept of identifying linkerati is often overlooked. You […]
When you approach the art of writing copy for a legal website, it is important to keep a couple of things in mind. You not only need to explain complex legal issues in a way that your average person can understand, you also need to make sure you keep the attention of your visitor. This […]
The web is bursting at the seams with search marketing information and too much of it is completely untrue. Legal Professionals who try to do their own SEO are often unaware of which strategies should take precedence, which have some value, and which are a complete waste of effort. Law firms that decide to retain […]
A lawyer friend recently expressed to me that he has been having difficulty coming up with good ideas for blog posts. My advice, stop trying so hard. Most bloggers will have some experience with blogger's block at some point in their blogging careers. The typical reasons given for blogger's block can be anything from fear […]
(Local SERP anatomy from GetListed.org) Paid Results (Adwords / "PPC") Paid search listings are the ones where you pay the search engines for a listing. The most popular paid search engine advertising platform is probably Google Adwords. Advertisers usually pay for paid search listing by the click. In other words, they Pay-Per-Click (PPC). Paid search […]
When it comes to using law firm search engine optimization strategies to help your website get found, everything starts with key phrases. Key phrases are the words and phrases that people use to find things online. For example, if you are an injury lawyer in New Jersey, someone might type "New Jersey personal injury lawyers" […]
