You probably already know that getting reviews on certain more trustworthy websites is an important piece of the local search ranking equation. Claiming, updating and managing your local profiles can have a significant impact on your visibility in local search results. While it is no secret that Yelp has been a good place to send […]
Have you checked out Google's May search quality highlights over at Inside Search? Here are just a couple to which to pay particular attention:
I just finished skimming through Jon Cooper's The Content Marketer’s Guide to Visualizations (it will also be added to my bookmarks for future reference). A lot of people (yours truly included) talk about how imperative content marketing is becoming online, but many don't provide ideas for actually developing and marketing content online. That's what makes […]
I had a potential client ask me a question last week that I think more attorneys should be aware of. He was inquiring about how we handle profile setups and access to accounts. Specifically he asked: Do we control access to all accounts? I've already claimed a number of business’ profiles on a number of […]
Perhaps you have no idea what Google's Penguin update is. If that's the case, let me give you a little background. As Ian Lurie explains on the Portent blog: The engineers at Google constantly tune their search software to provide (hopefully) more accurate results. Most of these tune-ups are pretty small, and go unnoticed by […]
Remember these commercials? Well it looks like Penguins are once again on many people's minds. That's because of Google's recent webspam update, that has been adorably dubbed Penguin. So What Is It? From the horse's mouth: In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings […]
There are a lot of questions you can ask a prospective search engine optimization consultant to gain perspective about their knowledge, skill and experience. To me, one of the most important of these questions is: What are your most important SEO techniques?
I had a client contact me the other day concerned over an "SEO score" she received. I should preface that the client has done very well with her online marketing and SEO campaign. She is driving significant traffic, leads, and new cases through her online efforts. However, she came across a website recently that professed it would distill her SEO efforts down to a "score" so could see "how well she was doing".
One of the most important, yet most neglected, steps in launching a law firm website is planning it with search engine guidelines in mind. There are a variety of simple mistakes that lawyers make in rushing to get their sites live, that can have significantly negative consequences as to how the site performs in search […]
Rankings don't necessarily translate to traffic, which doesn't necessarily translate to inquiries, which don't necessarily translate into new clients. And this may seem obvious to you. However, when lawyers begin to "investigate" internet marketing for their law firms, it often goes something like this:
