As we discussed with linking domain diversity, diversity is also important to think about when it comes to traffic sources. Relying too heavily solely on search engines for your traffic can lead to huge vulnerabilities when search engines make changes. As SEOmoz'a Rand Fishkin explains traffic source diversity is essential for successful seo: Search engines […]
I talk to lawyers on a daily basis about marketing a law firm online. What is interesting is that for all the various complexities and unique considerations that arise for each individual firm, the same misconceptions about SEO and rankings appear time and again. It's All About The Rankings The problem is two-fold. The first […]
I'm one of those SEOs who believes that if you want to understand "how Google works" you should just ask Google. Ok, maybe it's not quite that simple (Google can be vague and even misleading), nonetheless, I think they are motivated to share some true SEO guidelines because it ultimately helps webmasters tell Google what […]
I spend a lot of time trying to explain to lawyers that the Internet is much more than another advertising platform. I also spend a great deal of time trying to undo the damage that has been done by unscrupulous and irresponsible law firm SEO consulting agencies. So, here's another attempt to explain inbound marketing, […]
Marketing a law firm is a lot of work. Often times, there are so many details to address that by the time a lawyer gets down to writing a page of content, creating an email template, or thinking about the messaging on the firm's website words just get thrown up on the page. It's a […]
The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional world. Unfortunately, Facebook friends have a way of bringing up those past indiscretions for everyone to see. The whole objective behind Facebook is to exchange information with friends, […]
I am always looking for ways to make my day more efficient. Since I can't add more hours into the day, it's necessary to take a look at how I'm spending my time. One of the things I try to do is figure out if a task I'm doing is something that is repetitive. If […]
Thank you John Jantsch for the buzzword killing contest, The Business Buzzwords My Readers Want Killed Most: It all started innocently enough, like these things mostly do. I went on a bit of a rant about the use of the word “synergy” and the next thing I knew, readers were blowing off pent up steam […]
I came across an interesting article discussing the filters people use when they first arrive at a website. The article discussed a study performed by Elizabeth Sillence. The study researched how people react to and trust (or mistrust) health websites. When analyzing what people look for in order to establish trust, the article broke it […]
I have conversations with lawyers on a daily basis about their online marketing efforts and lead generation. When the discussion comes around to what law firms are doing to have success with their online marketing, I talk about 3 main components. Keep in mind, these 3 components are not the specific strategies being implemented. Rather […]
