I always liked the phrase "Shooting ahead of the duck". It's the idea of anticipating where the market is going. Just because something worked in the past, or more importantly might still be somewhat effective today, doesn't mean you should bet your future on it. I know there are still plenty of lawyers out there […]
It's common knowledge amongst bloggers that crafting an interesting, catchy headline can help to increase the click-throughs and readership of your article. It's also well known that incorporating photos into your posts is a great way to grab your reader's attention (If this wasn't well-known to you then it is now). But there is […]
We are frequently asked by lawyers how they should go about determining which keywords to target as part of their search marketing efforts. Here are some simple tips to help you decide how to develop an effective keyword strategy. The first step is to brainstorm. Think about how your potential clients would try to find […]
I've been reading a book called Rework by the founders of 37Signals (creators of Basecamp an online project management software). They have a refreshing view and approach to running a small business. In one section of the book the authors discuss the concept of out-teaching the competition. The idea is that through education-based marketing, you can […]
Where do you get law firm website content? Everywhere you look online, people are talking about 2011 being the year of website content. Content is like fuel for your website's performance in search engines. If your site is not updated frequently it will become stagnant and search engines both users and search engines will visit […]
While there is little question that social signals influence search, specifically how social media signals will impact traditional seo factors is still largely in flux.
One of our current clients had hired a company to perform Google Maps search optimization prior to coming on board with AttorneySync. The company had been working with our client for 6 months or so prior to the start of our relationship. According to the firm, the results from the local campaign hadn't been very […]
I recently spoke with an attorney that is using a well known legal marketing firm. The campaign has been successful for him thus far but he was looking for some additional help. In his words, they got him to the playoffs and now he wants to win the big one. Since his contract is going […]
Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client ratings, reviews, and testimonials play an increasingly important role in terms of building visibility online. But how can legal professionals increase the quality and quantity of online reviews?
Happy New Year! There's something about the new year that prompts many bloggers to take stock of their previous year's content. Whether it's to analyze the popularity of one's previous year's topics or just to get a general sense of what readers liked, doing the most viewed of the previous year is a popular subject […]
