From key phrase targeting, to on-page optimizing, to link building, increasing your law firm's web visibility can seem like an overwhelming task. However, with so much attention being paid to "getting found" online, there is another component to Internet marketing that is too frequently overlooked. Gerrid Smith, President of (the former) SmithSEO, asks this important […]
There is certainly no shortage of online advertising opportunities for law firms. From Google to legal directories, to local business listings, there are an overwhelming number of choices. However, while some online advertising opportunities produce excellent returns on investment, may more quickly become bottomless money pits. So how can you decide which are most likely […]
One of the things that I've learned over the years is that the way I use and interact with the web is different from a lot of other people. On the scale of users, I definitely fall on the more sophisticated end. This should come as no suprise considering my business and livelihood revolve around […]
Looking for concrete examples of the benefits of investing in a web presence for your law firm? In his article, Using Social Networking as a Legal Tool, WSJ's Nathan Koppel reports on the successes Parker Waichman Alonso LLP has had leveraging informational sites related to the oil spill. The New York-based plaintiffs' firm set up […]
Thanks to Pete Boyd of PaperStreet (not the soap company) for this update on the Florida Bar's pausing of the website rules: At the direction of the Supreme Court of Florida, the Florida Bar filed a petition on June 1, 2010 to adopt additional amendments to Rule 4-7.6 regarding websites, Case No. SC10-1014. The amendments, […]
One of the most fundamental advantages of search marketing and, more generally, Internet marketing, is the ability to communicate to potential clients who are researching a particular topic related to your field of practice. The Internet began as a research tool, and despite attempts to turn it into a "cesspool" where false information thrives, this […]
What Is The Long Tail The Long Tail is a theory that was popularized by Chris Anderson, a writer for Wired magazine. What started out as an article for the publication, turned into a book The Long Tail: Why the Future of Business Is Selling Less of More. Here is a summary of the theory […]
In the highly competitive legal space online, every advantage you can get counts. One of the areas I don't see many law firm websites taking advantage of is segmentation of visitors. How Segmentation Works Your law firm website visitors are given a few simple choices to make about who they are and what they’re looking […]
Choosing a domain name for your law firm is an important task. Often times, law firms don't consider all the factors that should be involved in making the decision. Below, I've addressed a few things to think about when you are considering the domain name to use for your law firm website or blog. Think […]
I see a common mistake made on countless law firm websites. All of the content on the site talks about the firm, the lawyers, their accomplishments, and what they do. You may say to yourself, isn't that the point of a law firm website? To talk to the consumers about what we do and who […]
