#3 Assume everything that you put online is public and permanent. This is another one from our 100 online legal marketing tips redux series. Maybe tattoos aren't that permanent anymore. Sitting at your desktop or tapping away on your smartphone can feel like a private activity. But we all know that what we push into […]
"Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking “guest post outsourcing” and writing articles about “how […]
When you think about SEO, what comes to mind? Spam? Tricking Google? Keywords? Links? What about index status? Crawl errors? Crawl stats? Pages speed? Not nearly as many SEOs seems to be talking about technical SEO as are talking about the more mainstream "marketing SEO." I'm not here to to diminish the importance of what […]
You heard that if you simply started a legal blog and began pumping out posts, Google would reward you with traffic and business. You heard wrong. I've carelessly tossed around the word fodder to describe the content on many lawyer websites and blogs for years. I always thought of it as something expendable related to […]
Yes, somebody's watching you. Continuing our online legal marketing redux, we come to our next tip: You should always remember that clients, judges, lawyers and jurors might find what you publish online. In the scramble to attract attention from potential clients, lawyers often forget that there are many other people that will probably stumble upon […]
Seth Godin asks, Who are your customers: Answering, "anyone who pays us money," is a cop out. Almost as bad is describing your customers by demographics. It's only a little interesting to know that they are, on average, 32 year old, white, male, lacrosse fans. But this is exactly how so many lawyers describe their […]
Had a brief chat with a lawyer the other day regarding an exact match domain. Thought I'd share some insights here. First, if you have no idea what an exact match domain is or why it's even relevant, click the link above to Todd Malicoat's post at Moz (read the comments too). Second, if you're […]
If your law practice services local legal services consumers, you should probably consider the local search marketing channel. If you're already familiar with local search, you have undoubtedly seen David Mihm's (Moz's) Local Search Ranking Factors Survey. According to the 2103 survey, link signals make up 14.4% of the ranking factor pie: So while getting […]
Not too long ago, Dr. Pete gave us, Mega-SERP: A Visual Guide to Google. In it, he gave us 24 distinct SERP features. It's a really great visual depiction of the overwhelming majority of features you can find in a Google SERP today. Inspired by that post, I give you: Mega-sish-SERP for lawyers. Disclaimer: This […]
If part of your legal marketing plan involves earning attention from organic search users, you know that links to your site are like votes for your site. You also know that not all links are created equal. And if you've ever tried to "build links" to your law firm website, you might be asking yourself, […]
