Can you remember marketing your law firm before the internet? What kind of "stuff" did you do? I know it wasn't this: And yet, in the arms race to be #1 in Google, this is exactly what many law firms are doing. In fairness, it's what they're being persuaded to do by their "SEO" consultants. […]
"A Search engine-friendly website." "Search engine optimized website." "Search engine optimization." A lot of folks use these terms fairly interchangeably. But there are some important differences between what these terms really mean and what you can expect in terms of performance in search engines. First, search engine-friendliness really is a question of accessibility, indexation and […]
One of the more challenging aspects of SEO is being able to "connect the dots" between all the moving parts in order to assess how it's working. I speak with many law firms that have a vague understanding of what metrics are important and why. A lawyer certainly understands that the end goal is to […]
It used to be that choosing the right web design company was mostly about whether or not they made "pretty websites." In other words, whether or not you hired the designer primarily depended upon whether you liked the work in their portfolio. And while design still matters greatly, there are a variety of other factors […]
I recently wrote a post discussing the importance of having a system for getting online reviews. In one section, I broke down different review sites and which ones are most important to ask for reviews on. The top two, in my opinion, are Google+ Local and Yelp. While there are other sites, such as Avvo, […]
In terms of building relationships, some of the most overlooked opportunities are right in our local communities. Over at Attorney at Work, Ruth Carter talks about thinking locally: I love it when law firms sponsor community events and little league teams, and when their associates and partners serve on the board of directors for charities. […]
Trying to decide whether to start blogging? Veteran attorney blogger looking for tips? Here are a few legal blog tips for attorneys from attorneys: Sharing isn't enough, lawyers need to blog. (Kevin O'Keefe) Every blog post should have a purpose. (Jay Fleischman) Blogging is a matter of trust. (Carolyn Elefant) What to blog about. (Sam […]
Most attorney SEO tip lists include things like keyword research, link building and content marketing. And while these are undoubtedly important pieces to the SEO puzzle, they don't communicate the bigger picture of how organic search marketing fits into the marketing of a law practice. Here are 10 SEO tips for attorneys to keep in […]
Search engines, and more specifically Google, strive to deliver results that are the most relevant for a user's search. And one of the factors that is relevant to a large number of searches is location. Let's use a legal services search example. If a user searches for a law firm, in many instances, they may […]
Sometimes it's tricky to wrap your head around SEO. Part of my job is explaining to lawyers how SEO works, how to measure the effectiveness, and also to set proper expectations about what it's going to take in order to achieve success with SEO in the long term. One of the best analogies I've come […]
