The internet has provided an amazing opportunity for people to collaborate, conduct business in far away areas, and build relationships they otherwise might never have established. Unfortunately, there is a level of personalization that can sometimes be missing from online business interactions. The result can be leads slipping through the cracks, negotiations failing, mistrust, etc. […]
In the unequal democracy of search engines, links to a website are votes for that website. Therefore, getting a quantity of quality links to your website and/or blog, should be a large part of your web strategy. However, it's important to understand that not all links are equal. Likewise, it's also very important to recognize […]
My business partner always likes to say that sometimes people have to "touch the stove" in order to learn. For those who haven't heard the expression, what he means is that you can tell a person a stove is hot and not to touch it. Some might heed the warning and stay away. However, a […]
Increasing visibility in Google Places is, or at least should be, on the minds small business owners, including legal professionals. Unfortunately, Google Places isn't the most user-friendly service that Google provides. In fact, it can be a nightmare. We've heard several horror stories about high visibility Google Places listings completely disappearing into local listing obscurity. […]
It's easy to forget that there was a time without the Internet. However, it's important to remember that the Internet, search engines, and social media have all evolved to connect people like never before. When you cut through to the core philosophy of what search engines are really trying to do, it becomes apparent that […]
In his post You Say Law Firm, I Say Lawyer, Mark Sprague provides some key insights into understanding how prospective legal consumers use the Internet to find legal professionals online: Consumer search behavior can be different depending upon how they start their search. *** User intent can be significantly different, depending upon which of the […]
I spoke with a firm recently that said they were getting an average of about 13,000 unique visitors a month to their legal website. Out of those 13,000 unique visitors, roughly 15-20 leads were generated for the firm. This means that they are converting about 0.15% of their website visitors into leads. Houston.......we have a […]
In The Art of War, Sun Tzu discusses strategy vs. tactics: All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. I often find myself speaking with attorneys about their online marketing only to become mired in discussions about tactics and logistics. Now […]
Have you ever gone to a colleague's or competitor's website and clicked their resources tab? What did you find there? Links to relevant websites that contain more information on topics specific to the firm? Government websites where visitors can get more helpful information? Legal web portals? Usually not. What you are likely to find there […]
From a competitive standpoint, one of the best parts of the web is its transparency. Your competitors' websites and back link profiles are available for you to see. This makes a huge difference when it comes growing your own online presence. But are you taking advantage of this competitive information? Here are a couple quick […]
