We talk a lot about identifying opportunities for legal professionals to gain exposure online. One of the oldest methods for gaining visibity for your firm are legal directories. We're asked all the time about whether or not legal directories actually work. Unfortunately the answer, like the answer to so many other marketing questions, is that […]
It seems like almost every day, another law firm fires up the blog rockets and launches into the blogosphere. For some it serves as a virtual soap box. For others, it's just another form of expression. And for yet others, it's an instrumental tool in building new professional relationships. No matter what the purpose, writing […]
In Kevin O'Keefe's prolific Legal Blogging LinkedIn Group (4,268 members and growing), Lawrence Berezin poses a question that actually still comes up a lot: Are you blogging off site, or is your blog part of your website? Can you share your thoughts on the pros and cons of each? Ok, so maybe my title is […]
While those in the legal profession, and legal marketing industry disagree on a lot, there is one thing on which most of us agree: Referrals are one of the best sources of new business for any law firm. However, generating consistent referral sources alludes even some of the most experienced attorneys.
Like it or not, popularity contests always seem to draw attention. Perhaps it dates back to our days as adolescents. Jockeying for position in our little playground social circles. And as ugly as playground popularity politics could get, we are all too familiar with how much more ugly these games can get when we get […]
Seems like everyone else has a "round-up". So here's what recently caught my eye in my Reader: Cordell Parvin - Marketing 101: Brand Yourself Like a President: "I have always been interested in how political candidates sell themselves because in many ways you can use some of the same branding and marketing principles. President Obama […]
Wondering whether or not it's the right time to build an online presence for your law firm? A recent report from the New York State Bar Association Journal reveals that 65% of people in need of legal services start searching for a lawyer online.
To optimize or not to optimize, that is the question discussed in Kevin O'keefe's The non-optimized law blog. Or is it? When the title first appeared in my reader, I thought, is Kevin really telling lawyers not to optimize their law blogs? But on further review, I took his post to contain a different […]
Similar to its refractive defect of the eye cousin, website myopia limits our vision. However, instead of requiring us to press our noses to our monitors, myopia of the website limits our ability realize the full benefits of web-based professional reputation development.
Getting your law firm seen in local search results is becoming more and more important. Nearly forty percent of all search requests carried out each month have some type of local intent (ie: city or state, zip code, town, and so forth.). There are particular techniques and variables that are influential in helping your law […]
