Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients. K Bennett Law LLC is a boutique trademark, business, and employment law practice […]
Welcome to Clienting: Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field. Hosted by Gyi Tsakalakis and Kelly Street.
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Clienting #24: Chris Gober on Marketing a Niche Practice
Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. Most of The Gober Group‘s clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing his […]
Clienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing
Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm’s marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990’s. Greg shared his process for breaking down legal content for blog posts, social media, and gaining PR. Greg wisely points out that legal marketing doesn’t […]
Clienting #22: Erin Levine Talks Freemiums and Providing Value
Gyi & Kelly talk with Erin Levine about how her company, Hello Divorce, uses “freemiums” to build a sales funnel and customer following. While launching Hello Divorce, Erin was re-introduced to the knowledge that marketing from ground zero takes effort, and requires both a process and a plan. Erin Levine is the managing attorney of Levine Family Law Group […]
Clienting #21: Gyi & Kelly Talk Voice Search
Gyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ability to rank in voice search, and future-proof your online presence by ranking in voice search. They go through what voice search is and isn’t, the history of voice search, and the potential future of voice search. STAT Search Analytics- […]