Zite, the personalized magazine app for ipad is pretty cool. They aggregate personalized content from a web crawl, the same way content is aggregated in the indexes of search engines like Google and Bing. Zite then displays articles in reading mode, which makes a much better reading experience. However, the real interesting feature of Zite […]
This weekend, a watched Bloomberg Game Changers profile of Mark Zuckerberg, founder and chief executive officer of Facebook Inc: And while I found the biographical profile of one of the world's youngest billionaires to be fascinating, it was shadowed by my intrigue for facebook itself. You've probably seen the numbers 100 times, but nonetheless here […]
A lawyer's professional reputation is critically important and managing your reputation online can be cumbersome if you aren't using the proper tools. Fortunately, Google has created a tool to help streamline management of your reputation online. It's called Me On The Web and it's accessible from your dashboard when you login to your Google profile. […]
There is no question that mobile usage is on the rise in a big way. Law firms are starting to get inundated with companies ready to sell them everything from mobile versions of their current websites to custom apps created just for the firm. There is absolutely, no doubt in my mind that a good […]
So you know you need to acquire links, but you're having a difficult time of coming up with ideas about where to get links. Here's one, check out your State Bar's website. Many State Bars offer members advertising opportunities on their websites. And many of these opportunities include links. Here is an example from the […]
I was speaking with a personal injury lawyer the other day about his search marketing campaign. The lawyer practices in a very large, extremely competitive market for personal injury. He explained to me that he wasn't getting a lot of results with his current efforts. He had hired a company and was spending approximately $400 […]
Bored with the usual top-level domains (TLD)? Got $185,000 burning a hole in your pocket? Maybe sponsoring a .law domain is for you. As reported by Law.com's David Snow: At its annual meeting in Singapore on June 20, the Internet Corporation for Assigned Names and Numbers (ICANN) is expected to approve the final version of […]
People love looking at pictures of other people. Our brains seem to be hardwired to respond when we see a photo of a face. In the article Your Attention Is Riveted By Pictures of People, Susan Weinschenk discusses the effects photos of people have on us: We start young — With some creative experiments it has […]
If you have a law firm website you are using to drive in new leads and revenue, it's important to make sure you are maximizing conversion on the site. In other words, you need your visitors to call, email, request a free guide download, etc. The best way to do this is to make sure […]
Many lawyers feel overwhelmed when they first dive into using Google Analytics....and with good reason. The amount of information, data, charts, reports, etc. is staggering. If you don't know how to parse out the data that matters, you can get lost in a sea of numbers. While there are many uses for Google Analytics depending […]
