Have you heard this one?
A guy gets into a car accident. He’s injured pretty badly. He has a friend from college who is a lawyer, but she works patent litigation. However, she knows someone from law school that handles motor vehicle accident injury cases. She gives the guy the attorney’s name.
The guy searches for the lawyer on Google. Google returns the following:
- The lawyer’s website, that has been +1’d by someone the guy knows on Google+.
- The lawyer’s Google Places listing with several reviews from clients and other lawyers.
- A .pdf file of the lawyer’s resume.
- The lawyer’s Avvo profile with reviews, answers, and license history.
- The lawyer’s LinkedIn profile that contains testimonials and answers the lawyer has provided on LinkedIn’s answers.
- A YouTube video of the lawyer discussing the anatomy of a car accident case.
- The lawyer’s Super Lawyer profile.
- A local Adwords Express Ad containing ratings, address, and phone.
- An article in which the lawyer is quoted on a local news site.
- The lawyer’s JD Supra profile containing guides for accident injury victims.
The guy has seen what he needed to see, he calls the lawyer.
Here’s a similar, but different story.
A guy gets into a car accident. He’s injured pretty badly. He has a friend from college who is a lawyer, but she works patent litigation. However, she knows someone from law school that handles motor vehicle accident injury cases. She gives the guy the attorney’s name.
The guy searches for the lawyer on Google. Google returns the following:
- An unclaimed Avvo profile with very little information.
- A website that looks like it’s from 1990 with stock images.
- Some other listings for a guy with a similar name.
The guy has seen what he needed to see, he searches for another lawyer.
Which is your story?
