The web is a huge place. And while there is a ton of information, needless to say, not all of it is good, a lot of it is worthless, and some of it is untrue, inaccurate, or flat-out wrong.
So, how do you go about finding who/what is worth reading? Ask your sources.
It starts by identifying one writer who makes sense to you. Maybe it's a colleague or someone you know offline. Maybe it's someone you met through online networking or blog reading. Perhaps someone frequently appears in your reader that makes sense to you. Once you have this Archimedean point source, find out who they read, reference, and link to. Then check out those folks. More often than not, you are likely to find them a valuable source of information too.
Here are some folks I find informative:
These are just a few of the folks that I have on my reader radar. So who are you reading?
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
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And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]