Seriously. This post contains actual legal marketing ideas, specific to individual practice areas.
While I was thinking of potential post ideas of my own, I hit a mental roadblock. This happens to everyone from time to time but as a person who spends most days working on marketing content, these roadblocks CAN’T happen for very long or I won’t get much done.
Then I had an Oprah “aha” moment. If I was having trouble coming up with meaningful and actionable marketing ideas, then how in the world do lawyers do this consistently?
Ding, ding, ding! There’s my post right there: actual marketing ideas for a few specific practice areas.
I hope this story comes through with a point. Ideas happen at random times, so pay attention to those ideas and write them down or take notes somehow. When you’re having trouble with ideas, think about your daily interactions with clients or the weird stories you could turn into blog posts (unless they have identifying information or violate your state bar marketing rules).
This can help increase traffic to practice areas that aren’t getting you as much business – especially if you include things that will keep people on pages longer, like interactive links, quizzes, etc.
- 1. Get connected to marriage and family therapists in your area. Do reciprocal guest posting and this could lead to referrals for both of you.
- 2. Discuss healthy fighting methods on your blog or healthy co-parenting methods.
- 3. Budget-related articles and suggestions from financial planners. Going from dual to single-income can be a daunting process, so have resources that help someone plan for divorce prior to contacting your firm.
- 4. Lists of parenting books, specific to divorced and collaborating parents. This one could be tricky if your article gets preachy, so make sure to give a variety of options and don’t give personal opinions unless a particular book was personally meaningful for someone in your firm.
- 5. How to handle social media and online visibility during a separation and divorce. Like the idea above, give options that range from deleting profiles altogether to publicly declaring your situation.
- 1. Injury recovery tips and links to local practitioners that can provide healing support to potential clients.
- 2. Do you have a specific area within personal injury law? Write about how to prevent these incidents or protect yourself.
- 3. Organization, therapeutic or relaxation techniques, depending upon your experience. After an injury, someone could be dealing with an overloaded schedule and tons of doctor appointments, so calling attention to your firm’s understanding of this would be extremely helpful. Alternatively, they may be suffering from injury-related PTSD. Post about seeking help and treatment options for injury-related stress.
- 4. We’ve found it particularly beneficial to have an injury map for bike or vehicle-related incidents that occur in your geographical area.
- 5. Steps and checklist for a car accident. Try this as an infographic with icons. Make a checklist for those who caused the car accident and a different one for the victim.
- 1. What to do if you feel wrongfully arrested or accused. Be sure to include steps to be taken that will help someone stay calm and engaged under the pressure of this situation.
- 2. Tips to stay calm after an arrest and while in police custody. Empowering potential clients to know how they can respond while in custody will help them and potentially, your future case.
- 3. Now what? How to take the next step after you’ve made a ‘mistake,’ taken part in a crime, or been accused of a crime.
- 4. How to know if you’re eligible for a sealed record or expungement.
- 5. Breakdown the Miranda Rights- explain what the right to remain silent is, right to an attorney. They’re words, but what does this actually mean?
- 1. Protecting your kids with estate planning. This post can be a series that speaks to a variety of age ranges. If you have young kids, older kids, and adult kids, what are all of the things you need to consider for each age range.
- 2. Financial well-being with a financial planner. This could be a great content swap opportunity.
- 3. How to get your parents to create an estate plan. Giving kids, of all ages, the talking points they can use with aging parents to make sure their assets are protected.
- 4. Getting an inheritance or winning the lottery; how do you handle this to create long-term security?
- 5. Trusts: what to know and how to handle them. (Alternatively, how to access it or get around the ‘rules’).
Bankruptcy & Finance Law
- 1. Dealing with offshore accounts and how to set them up properly. (leniency reductions, voluntary submissions of accounts)
- 2. Handling debt collection calls and what consumers can do to protect themselves, their finances, and their personal life while dealing with debt collection.
- 3. Chart out the steps a client needs to take before coming into the law firm and working with you. This could include documents to have or notes to take.
- 4. What to consider when filing business bankruptcy– especially how will this affect your personal life and finances.
- 5. Financial scams and how to avoid them. Create a list of known financial scams and tactics that scammers will use to prey on people going through financial troubles.
- Immigration law is, unfortunately, a hot topic right now. With all of the changes and updates, there is a wealth of immigration law-related blog posts that someone in this practice area could work on. Changes in the law, knowing what to pay attention to and what clients can ignore, and many more topics. This is a great time to dispell myths and calm fears on your blog, social media, or YouTube channel.
Other than the ideas above, consider hot topics, and things in the news. Create a series around those elements and break it down in a way non-lawyers can read or understand the legal jargon. Also, check out the post Gyi wrote for lawyer marketing ideas, his post on content ideas, and his post on blog post ideas.